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 PREDICTING THE OVERALL PERCEIVED VALUE OF A LEISURE SERVICE. A Survey of Restaurant Patrons in Pretoria
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PREDICTING THE OVERALL PERCEIVED VALUE OF A LEISURE SERVICE. A Survey of Restaurant Patrons in Pretoria

автор Husam A. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 196        мягкая обложка       
Аннотация:The scale measures five dimensions of perceived value. . . perceived quality, monetary This study investigates the application and relevance of SERV-PERVAL scale as a measure of consumers’ perceptions of service value in mid-scale restaurants. Global leisure services industry is expected to be worth $3. 4 trillion by 2010. This makes assessing consumers’ value perceptions an important tool for marketers to adjust their services and meet consumers’ needs and expectations.
Автор: Husam A.
Издательство: Книга по Требованию
Год:2008
Цена:
2783 руб
Нет в наличии
Поиск: PREDICTING THE OVERALL PERCEIVED VALUE OF A LEISURE SERVICE. A Survey of Restaurant Patrons in Pretoria
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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