www.bookin.org.ru Книги Интернет магазин +79015461416

    есть на складе           
Салаты сборник рецептов

 Der Country-of-Origin Effekt. Moderatoren und Relevanz unter kognitiven und affektiven Gesichtspunkten
Наименование:

Der Country-of-Origin Effekt. Moderatoren und Relevanz unter kognitiven und affektiven Gesichtspunkten

автор Mirko R. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 132        мягкая обложка       
Аннотация:An welche Laender denken Sie, wenn Sie Produktnamen wie "Klarabrunn Waters", "Giorgio di Sant’ Angelo" oder "Haeagen Dazs" hoeren, lesen oder sehen? Es wird dargestellt welche Faktoren Einfluss auf den Effekt haben und inwieweit Konsumenten laenderspezifische Herkunftshinweise wahrnehmen und fuer ihre Kaufentscheidung nutzen. An Deutschland, Italien, Daenemark? Wahrscheinlich. Allerdings stammen alle Produkte aus den USA. Dieses Buch befasst sich mit den Wirkungen laenderspezifischer Produktmerkmale auf kaufentscheidende Variablen: dem Country-of-Origin Effekt. Der Einbezug der affektiven Informationsverarbeitung der Konsumenten liefert dabei neue und ausschlaggebende Erkenntnisse, welche die ganzheitlichen Wirkungen von Country-of-Origin Informationen aufzeigen. Dieses Buch gibt fuer wissenschaftlich und unternehmerisch taetige Fachleute einen konzeptionellen Uberblick ueber grundlegende und neue Aspekte dieses Themengebietes.
Автор: Mirko R.
Издательство: Книга по Требованию
Год:2009
Цена:
2415 руб
Нет в наличии
Поиск: Der Country-of-Origin Effekt. Moderatoren und Relevanz unter kognitiven und affektiven Gesichtspunkten
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Глобус с подсветкой "Зоогеографический", 250 мм.
Зоогеографический детский глобус — это отличный подарок ребенку. Благодаря ему ваши дети узнают не только об устройстве планеты, на
771 руб
Раздел: Глобусы
Письменные принадлежности "Набор первоклассника", 28 предметов.
В наборе: акварель, альбом для рисования, блокнот, доска для лепки, 2 карандаша чернографитных, карандаши цветные, картон цветной формата
688 руб
Раздел: Наборы канцелярские
Игра магнитная "Одевашки. Лиза".
Это магнитная история про то, как одеть куклу Лизу. Она простая, но при этом очень увлекательная и не вызовет сложности у ребенка старше
343 руб
Раздел: Бумажные куклы
Theoretical and Contextual Nuances in Inoculation Theory. In Defense of the Country of Origin ImageTheoretical and Contextual Nuances in Inoculation Theory. In Defense of the Country of Origin Image
Also, the results indicate that refutational defenses, in which the message content (affective, cognitive or combined) is matched with the base of the attitude (affective or cognitive), provide best protection against combined competitor attacks Bobi I. Книга по Требованию  
1996 руб
Final concords of the country of Lancaster, from the original chirographs, of feet of fines preserved in the Public record office, LondonFinal concords of the country of Lancaster, from the original chirographs, of feet of fines preserved in the Public record office,
Lacashire E. Книга по Требованию  
1143 руб
Модель сборная деревянная: Для детей от 3 лет - - с. {Woodcraft Construction Kit: Human Article} Country Station Модель сборная деревянная: Для детей от 3 лет - - с. {Woodcraft Construction Kit: Human Article} Country Station
Китай  
137 руб
Книжный магазин bookin.org.ruCreedence 'Bayou Country' бонус [CD] { } ~94.01.09 078
SomeWax  
108 руб
Книжный магазин bookin.org.ruA novel (на англ. яз. ) No Country for Old Men:
McCarthy C. Vintage Books  
397 руб
The Origin Of SpeciesThe Origin Of Species
It is both a brilliant work of science and also a clear, vivid and at times even moving piece of writing that reflects both Darwins genius and his boundless enthusiasm for the natural world. Darwin C. CRW Publishing CollLibra 
1039 руб
Книжный магазин bookin.org.ruThe Town Mouse and The Country Mouse
Ladybird Books  
154 руб
Macmillan Guide to Country Studies 2 Student's BookMacmillan Guide to Country Studies 2 Student's Book
Oschepkova Macmillan Publishers  
831 руб
Книжный магазин bookin.org.ruTown Mouse and Country Mouse
Arlene W. Pearson  
341 руб
Notes From A Big CountryNotes From A Big Country
Bill B. Transworld Publishers  
987 руб
Книжный магазин bookin.org.ruNo Country for Old Men (Film Tie-In)
Cormac M. Picador  
279 руб
Japan Country LivingJapan Country Living
Japan Living, this new book from noted authors Marcia Iwatate and Geeta Mehta, continues to explore the themes of their highly successful Japan Houses. Amy S.K. Tuttle Publishing  
2762 руб
Cry, The Beloved Country Cry, The Beloved Country (+ Audio CD)
Alan P. Pearson Penguin Readers 6 
298 руб
Country Houses of MajorcaCountry Houses of Majorca
Stoeltie B. Taschen  
4 руб
Bullring Kid and Country Cowboy Bullring Kid and Country Cowboy (with CD-ROM and Audio CD Pack) (+ CD-ROM)
This is a rollercoaster of an adventure that takes us from Sark, a remote British island, to the busy modern city of Birmingham, England. Louise C. Cambridge University Press Cambridge Discovery Readers 4 
1075 руб
Up CountryUp Country
Nelson D. Little, Brown and Company  
327 руб
Lectures on the Origin and Growth of Religion as Illustrated by Celtic HeathendomLectures on the Origin and Growth of Religion as Illustrated by Celtic Heathendom
Несмотря на то, что была проведена серьезная работа по восстановлению первоначального качества издания, на некоторых страницах могут обнаружиться небольшие "огрехи": помарки, кляксы и т. п. The Hibbert Lectures of 1886. Partial Contents: John R. Книга по Требованию  
1749 руб
A Far CountryA Far Country
In that sense, if in no other, I have been a typical American, regarding my country as the happy hunting-ground of enlightened self-interest, as a function of my desires. Winston C. Книга по Требованию  
954 руб
A Chronological History Of The Origin And Development Of Steam Navigation A Chronological History Of The Origin And Development Of Steam Navigation (1883)
George H.P. Книга по Требованию  
1152 руб
The Man Without A CountryThe Man Without A Country
He had not worn a sword since that infernal day at Fort Adams. Edward E.H. Книга по Требованию  
4 руб
Pictures Of Country Life Pictures Of Country Life (1866)
Alice C. Книга по Требованию  
1146 руб
Cross CountryCross Country
Angry, grieving, and more determined than ever, Cross begins the hunt for the perpetrators of this vicious crime. James P. Random House, Inc.  
528 руб
The Country of the Blind and Other Selected StoriesThe Country of the Blind and Other Selected Stories
Herbert George Wells was perhaps best known as the author of such classic works of science fiction as The Time Machine and War of the Worlds. H.G. W. Penguin Group  
374 руб
Louis Comfort Tiffany and Laurelton Hall: An Artist's Country EstateLouis Comfort Tiffany and Laurelton Hall: An Artist's Country Estate
Every aspect of the estate is examined and re-created in this volume: its terraced gardens with fountains and pools; the many outbuildings; and Tiffany' s life there. The interior decoration of Laurelton Hall, a particular focus of the book, Alice C.F. Yale University Press  
4214 руб
The Institutional Influence on a Developing Country’s Economy. A Case of Cape VerdeThe Institutional Influence on a Developing Country’s Economy. A Case of Cape Verde
The IMF has been playing a leading role in poverty reduction activities. Ying Q. Книга по Требованию  
2384 руб
Sex Hormones and Human Evolution. A new perspective for the origin of human intelligenceSex Hormones and Human Evolution. A new perspective for the origin of human intelligence
Thus, the aim of our investigation is to understand some issues in biological anthropology that are not yet well clarified such as why human babies are so fat, why human parturition is so painful and why men tend to marry women who are more Hamilton C. Книга по Требованию  
1980 руб
How to Select a Profitable Country for Foreign Direct Investments?. The Selection of a Profitable Country for Foreign Direct Investments: A Practical Decision Model for ExecutivesHow to Select a Profitable Country for Foreign Direct Investments?. The Selection of a Profitable Country for Foreign Direct Investments: A Practical Decision
The empirical findings show that a thorough consultative and international experience-based strategic decision process should be considered to attain effective foreign country selection decisions. Marwan A.Q. Книга по Требованию  
3214 руб
Stand Still, Look Pretty. Representation and Tradition in Mainstream American Women’s Country Music 1972-2005Stand Still, Look Pretty. Representation and Tradition in Mainstream American Women’s Country Music 1972-2005
Wical suggests that the rise of feminism and the shift of culture from rural to city contributed to this emergence. Carol W. Книга по Требованию  
1996 руб
REVIEW OF FINANCIAL LIBERALIZATION IN SUB-SAHARAN AFRICA. A Case Study and Cross-Country EvidenceREVIEW OF FINANCIAL LIBERALIZATION IN SUB-SAHARAN AFRICA. A Case Study and Cross-Country Evidence
Good economic performance, represented by increasing GDP, reduces the likelihood of financial liberalization in the average country. KENNETH K. Книга по Требованию  
2768 руб
Immuntherapie mit NK-Zellen nach Stammzelltransplantation. Einfluss von NK-Zellen auf den Graft versus Tumor Effekt und die Immunrekonstitution nach haploidenter StammzelltransplantationImmuntherapie mit NK-Zellen nach Stammzelltransplantation. Einfluss von NK-Zellen auf den Graft versus Tumor Effekt und die Immunrekonstitution nach
Dies war erkennbar an der gesteigerten zytotoxischen Funktionalitaet, der Zytokinproduktion und der Hochregulierung von zytotoxisch aktiven Rezeptoren. Sabine H. Книга по Требованию  
3620 руб
Der Effekt stochastischer Cash Flows auf Cash Accounts Eine Simulationsstudie: Stochastische Cash Flow Prozesse in der Unternehmensbewertung.Der Effekt stochastischer Cash Flows auf Cash Accounts Eine Simulationsstudie: Stochastische Cash Flow Prozesse in der
In einem weiteren Schritt wird die Auswirkung stochastisch simulierter Cash Flows auf fiktive Zahlungsmittelkonten analysiert. Книга по Требованию  
2007 руб
Der Stroop - Effekt entraetselt?. Variationen des Antwortmodus bei Farbe-Wort-Interferenz: Drei moegliche UrsachenquellenDer Stroop - Effekt entraetselt?. Variationen des Antwortmodus bei Farbe-Wort-Interferenz: Drei moegliche Ursachenquellen
Bei der Betrachtung der Ursachen der aufgetretenen Interferenz werden populaere Erklaerungsansaetze, wie das Wettlauf- oder das Translationsmodell, zurueckgewiesen. Sebastian B. Книга по Требованию  
2007 руб
The Origin of Lightness Constancy. An Empirical Study Using a Cue Elimination ApproachThe Origin of Lightness Constancy. An Empirical Study Using a Cue Elimination Approach
This pattern of results suggests that both a local luminance ratio cue and a white anchoring cue are necessary; either cue by itself is insufficient for achieving lightness constancy in early infancy. Sarina H.C. Книга по Требованию  
2007 руб
Honky Tonk Angels. Negotiating Masculinity in a Country-Western Gay BarHonky Tonk Angels. Negotiating Masculinity in a Country-Western Gay Bar
To understand the space as a leisure context, this project thoroughly documents the bar’s relationship to the community, its physical location, design, decor and ambiance, its inhabitants, its historical existence, and how it varies according to Corey J. Книга по Требованию  
3233 руб
The Economic Development of Singapore 1965-99. An in-depth look at the country' s saving behaviour and government control Saving and Investment:The Economic Development of Singapore 1965-99. An in-depth look at the country' s saving behaviour and government control Saving and
The bridge between the two - namely investment allocation and the central role of the government - has rarely been studied. Gregor H. Книга по Требованию  
3233 руб
Immigrants as Risk Group in the Host Country. Insiders' Views on HIV/AIDS Prevention Targeting Immigrants in SwedenImmigrants as Risk Group in the Host Country. Insiders' Views on HIV/AIDS Prevention Targeting Immigrants in
The study surfaces out new dimensions that have not been sufficiently addressed by concerned bodies in HIV prevention efforts. Kassaye T.M. Книга по Требованию  
2007 руб
Cross-country Growth Empirics for Grumblers. Modelling Technology in Agriculture and Manufacturing using Cross-country Panel DatasetsCross-country Growth Empirics for Grumblers. Modelling Technology in Agriculture and Manufacturing using Cross-country Panel
We introduce our central argument of cross-country heterogeneity in the impact of observables and unobservables on output and develop this against the background of the pertinent time-series and cross-section properties of macro panel Markus E. Книга по Требованию  
3233 руб
One Country, Two Systems. Can China Peacefully Unite with Taiwan; Prospects Viewed Through the Hong Kong ExperienceOne Country, Two Systems. Can China Peacefully Unite with Taiwan; Prospects Viewed Through the Hong Kong Experience
Geralyn D. Книга по Требованию  
2007 руб
Der Schnittkontrast. und sein Effekt auf die visuelle und dramaturgische Filmsprache im narrativen FilmDer Schnittkontrast. und sein Effekt auf die visuelle und dramaturgische Filmsprache im narrativen Film
Die bekannten Definitionen der verschiedenen Kontraste bekommen durch den Faktor der Zeit im Filmschnitt eine neue Bedeutung, genauso wie die gestalterische Bedeutsamkeit der Montage unter dem Aspekt der Kontrastbildung einen Mehrwert Martin D. Книга по Требованию  
2415 руб
The Effects of Trade Barriers on Growth, An Empirical Investigation. Do Trade Barriers Affect Economic Growth Differently under Different Country-Specific Conditions?The Effects of Trade Barriers on Growth, An Empirical Investigation. Do Trade Barriers Affect Economic Growth Differently under Different Country-Specific
The country specific conditions to be investigated are market size, availability of export credits and technological spillovers due to trade. farrokh k. Книга по Требованию  
2007 руб


на главную


+7 (495) 105-96-52

Киниги почтой www.bookin.org.ru Книжный интернет магазин bookin.org.ru доставка книг почтой