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 Eine Analyse anhand nicht-institutionalisierter Kulturproduktionen in Hamburg und Wien Planning desire - Qualifizierung planerischer Raumproduktion.
Наименование:

Eine Analyse anhand nicht-institutionalisierter Kulturproduktionen in Hamburg und Wien Planning desire - Qualifizierung planerischer Raumproduktion.

автор Sarah S. издательство Книга по Требованию География
Cтраниц 188        мягкая обложка       
Аннотация:Stadtplanung als Funktions- und Handlungssystem befindet sich in einem Spannungsfeld: Aus den Ergebnissen werden Handlungsempfehlungen fuer eine zukuenftige Stadtentwicklungspolitik und Stadtplanung abgeleitet, die den Raumproduktionsmechanismen und dem „Planning desire“ solcher Akteure gerecht wird. Einerseits muss sie sich in einer sich differenzierenden Gesellschaft als Akteur verorten. Zum anderen muss sie ihren sich veraendernden Aufgaben mit adaequaten Mitteln gerecht werden. „Kreative Milieus“ sind zunehmend im Fokus von staedtischen Imagekampagnen einer an Festivalisierung und Grossereignissen orientierten Kultur- und Stadtentwicklungspolitik. Das Buch richtet sich an Fachkraefte und Studierende, die auf theoretischer oder praktischer Ebene staedtische Raeume verhandeln. An diesem Punkt setzt die vorliegende Arbeit mit einer fortschrittlichen Loesungssuche an: Es bietet insbsondere Anregungen fuer Stadtplaner, Soziologen, Kuenstler und Politikwissenschaftler. Anhand der Staedte Wien und Hamburg wird untersucht, inwiefern sich eine „kulturelle Raumproduktion“ seitens der Stadtplanungsinstitutionen und nicht- institutionalisierter Kulturproduzenten kontextuell gestaltet.
Автор: Sarah S.
Издательство: Книга по Требованию
Год:2008
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Поиск: Eine Analyse anhand nicht-institutionalisierter Kulturproduktionen in Hamburg und Wien Planning desire - Qualifizierung planerischer Raumproduktion.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Маркетинговый анализ рынка рекламы г. Москвы

Просто дело в том, что в некоторых случаях реклама может достигать этого не совсем прямолинейно — увидел, прочитал, пошел и купил. Как работает реклама? Есть много теорий того, как работает реклама. Наиболее простая из них называется AIDA (A e io , I eres , Desire a d Ac io — Внимание, Интерес, Желание и Действие). Со Вниманием все понятно — реклама даже с идеальным содержанием бесполезна, если на нее никто не обращает внимание. Но привлечение внимание ради привлечения внимания очень опасно. Можно сделать броские элементы первого уровня (иллюстрация и заголовок), но на этом все может сразу же и закончиться, если дальнейшее знакомство с рекламой не вызовет интереса. Реклама может вызвать Интерес и ее даже могут прочесть, но рекламируемый продукт может не вызвать Желания его приобрести. И только тогда, когда реклама вызвала желание приобрести товар и читатель действительно его приобрел, то есть сделал Действие, можно считать, что реклама сработала. Итак, самое главное — это Действие. Причем не нужно полагать, что читатель завтра же побежит покупать. Вызванное рекламой Желание может реализоваться через несколько дней, недель или месяцев.
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