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 Online Communities as a Public Relations Tool. Successful Two-Way Communication
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Online Communities as a Public Relations Tool. Successful Two-Way Communication

автор Valerie P. издательство Книга по Требованию Классное руководство. Классный час
Cтраниц 124        мягкая обложка       
Аннотация:But if a company comes to terms with listening instead of talking and is willing to give away a certain amount of control, it can benefit immensely on the long-run. They serve as an ideal platform to allow and create a genuine two-way symmetrical conversation between an organisation and its audiences – although they might have a threatening character for the traditional PR principle “control comes from the top”. One tool to encourage and allow open discussion channels on the internet are online communities. This work shows how online communities can contribute to a direct and unfiltered communication between an organisation and its audiences. Customer involvement and participation are the principles of the Web 2. 0 movement and must not be ignored by PR practitioners.
Автор: Valerie P.
Издательство: Книга по Требованию
Год:2009
Цена:
2415 руб
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Поиск: Online Communities as a Public Relations Tool. Successful Two-Way Communication
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Дипломная работа: Выставка как PR-технология в формировании эстетических вкусов и потребностей...

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