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Болезнь как семиотическая система Бартом на знаковых моделях (1989). При такой интерпретации причинно-следственные взаимоотношения, лежащие в основе аксиоматики объективистского подхода, должны быть дополнены семиологическими. В семиотической системе главным принципом является semiosis — отношение между означаемым и означающим, превращающее последнее в знак. Это превращение совершенно преобразует означающее, однако око осуществляется в семиотической сфере, с физико-химической точки зрения с означающим не происходит ничего. Реально (субстанционально) существует лишь один элемент — означающее, однако, участвуя в акте означивания и становясь знаком, оно приобретает новые содержательные функции. Например, камень становится означающим смертный приговор при тайном голосовании. Трудность понимания семиотического соотношения заключается в том, что, став знаком, камень субстанционально остался тем же самым камнем, начет не приобретя и не потеряв в своем чувственном проявлении (ни в твердости, ни в тяжести, ни в форме), но нельзя смешивать камень как означающее и камень как знак:«означающее само по себе лишено содержания, знак же содержателен, он несет смысл» (Барт. 1989. С. 77). Хотя обычно говорят, что означающее выражает означаемое, в действительности в каждой семиотической системе имеются не два, а три элемента: означающее, означаемое и, собственно, знак, представляющий собой результат связи первых двух элементов. | |
![]() Каталка "Mercedes-Benz SLS AMG С197" - это легкая пластиковая каталка для детей от года. Она может использоваться как дома, так 2590 руб Раздел: Каталки ![]() Предназначен для стирки цветного и белого белья во всех типах стиральных машин при температурах от 30 С до 90 С, а так же для ручной 438 руб Раздел: Стиральные порошки ![]() Стенд с подвижными стрелками. На стенде расположены 3 пластиковых кармашка для карточек. Изготовлен из качественного, плотного, картона - 396 руб Раздел: Демонстрационные рамки, планшеты, таблички | ![]() Every industry professional aspires to one day see his or her work in this book. The S.f.N.D. Rockport Publishers 5236 руб | ![]() From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work inspires new design solutions for age-old challenges that beg for a fresh approach. Oxide Design, Co. has Oxide D.Co. Rockport Publishers 1794 руб |
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![]() This poses a great challenge for architects and designers as high technology has to be combined with design. Daab 2379 руб | ![]() Teachers who are involved in planning general courses should also find it relevant and informative since the criteria for analysing communicative needs can easily be adapted for their purposes. John M. Cambridge University Press 3588 руб |
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![]() The Modern Firm was the Economist Best Business Book of the Year 2004. - Latest thinking from one of the world' s leading economists and experts on business strategy and organization - Distills Roberts' thinking on economics and strategy Roberts J. Oxford University Press 2872 руб | ![]() This book illustrates the potential of such collaborations. Melina D. ACC Distribution 2647 руб |
![]() Holtzbrinck 1412 руб | ![]() With in-depth historical surveys of each period, illustrated feature by feature, the book is filled with beautiful photographs and hundreds of creative ideas accompanied by insider tips, practical advice, and inspiration from one of the world' Henrietta S. Rizzoli (RCS MediaGroup) 1568 руб |
![]() Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client' s long-term goals might affect the look and needs of the mark; choosing colors and Rockport Publishers 1674 руб | ![]() Tomris T. Thames & Hudson 914 руб |
![]() By highlighting what was made possible through the paper choice, and how it affected the final design, this guide shows how paper influences and enhances graphic design and explains how to choose and use the right paper for the Keith S. RotoVision 1343 руб | ![]() The Dictionary is made up from forty-nine contemporary design and pattern books issued by manufacturers such as Heal s, Smith, Tatham, King, Pugin, Morris and Liberty s. Each piece of furniture has been sorted into its physical characteristics (e. B. S. ACC Distribution 4493 руб |
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![]() Each subject matter, or "fundamental", uses detailed diagrammatic explanation, associated theories, and historical references to explain the underlying principles of design practice. "The Fundamentals of Creative Design" offers Ambrose G. Художественно-педагогическое издательство 4 руб | ![]() Roger W. HarperCollins Publishers 1580 руб -30% 1106 руб |
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![]() This compendium showcases the extraordinary cutting-edge work of 100 of the world' s most progressive graphic designers, from the hard-hitting political messages of Jonathan Barnbrook to the lyrical digital compositions of Peter Saville to the Taschen 4 руб | ![]() Daab 4 руб |
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