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 Impact of Culture on Services Marketing. A Home Market Perspective
Наименование:

Impact of Culture on Services Marketing. A Home Market Perspective

автор Evangelos T. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 288        мягкая обложка       
Аннотация:A new research agenda, for the impact of culture on services marketing in home markets, was introduced that was subsequently followed in a number of occasions around the Globe with encouraging results so far. The idea that Culture and Nation (ethnicity) are only loosely related, previously used to establish culturally defined segments in international services markets, was extended to apply in home markets. This book describes a four-year research project stepping-up from assessing the cross-cultural/cross-sectional applicability of the SERVQUAL metric, to analyzing the relationships between service quality, customer satisfaction and customer loyalty and, finally, to establishing the impact of culture on these interactions. The study produced valuable evidence on the applicability of culture for segmenting domestic markets, even in the most, nationally and religiously, homogeneous societies.
Автор: Evangelos T.
Издательство: Книга по Требованию
Год:2009
Цена:
3233 руб
Нет в наличии
Поиск: Impact of Culture on Services Marketing. A Home Market Perspective
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Системы цифрового видеонаблюдения при организации охранных структур на особо охраняемых...

Самая простая часть структурной схемы - переносной телефон, состоит из двух частей: собственно "трубки" - МЕ (Mobile Equipme - мобильное устройство) и смарт-карты SIM (Subscriber Ide i y Module - модуль идентификации абонента), получаемой при заключении контракта с оператором. Cотовый телефон имеет собственный номер - IMEI (I er a io al Mobile Equipme Ide i y - международный идентификатор мобильного устройства), который может передаваться сети по ее запросу. SIM, в свою очередь, содержит так называемый IMSI (I er a io al Mobile Subscriber Ide i y - международный идентификационный номер подписчика). Центральной системой сети является SS ( e work a d Swi chi g Subsys em - подсистема сети и коммутации), а компонент, выполняющей функции процессора называется MSC (Mobile services Swi chi g Ce er - центр коммутации). MSC в сети может быть и не один, например, на момент написания диплома московский оператор Билайн внедрял второй коммутатор (производства Alca el). MSC занимается маршрутизацией вызовов, формированием данных для биллинговой системы, управляет многими процедурами. Следующими компонентами сети, также входящими в SS, я бы назвал HLR (Home Loca io Regis er - реестр собственных абонентов) и VLR (Visi or Loca io Regis er - реестр перемещений).
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