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 Image und Unternehmensfuehrung. Nutzen Sie das Modell zur imageorientierten Unternehmensfuehrung und damit ein Kapital, das nach wie vor massiv unterschaetzt wird!
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Image und Unternehmensfuehrung. Nutzen Sie das Modell zur imageorientierten Unternehmensfuehrung und damit ein Kapital, das nach wie vor massiv unterschaetzt wird!

автор Peter V. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 148        мягкая обложка       
Аннотация:Das zu definierende Soll-Image dient dabei vorwiegend als Orientierungsstern und wirkt somit nach innen und nach aussen. Orientierung am Image ist gleichzusetzen mit radikaler Kundenorientierung aller Teile der Organisation. Es ermoeglicht Positionierung und Differenzierung in den Maerkten. “Image” und “Unternehmensfuehrung” – zwei Begriffe, die bislang getrennt voneinander betrachtet werden: „Image“ gilt nach wie vor als Domaene des Marketing und der Unternehmenskommunikation, die „Unternehmensfuehrung“ als jene des General Management. Image wird dabei als die Substanz vorgestellt, die durch ihre zahlreichen Funktionen in der Lage ist, die Unternehmensfuehrung bei ihren Aufgaben ideal zu unterstuetzen. Die Innovationskraft dieser Arbeit besteht darin, ein voellig neues Modell der imageorientierten Unternehmensfuehrung zu entwickeln und an Hand eines Fallbeispiels auf Relevanz und Plausibilitaet zu ueberpruefen. In diesem Buch werden beide Begriffe erstmals miteinander verknuepft und einer optimalen Symbiose zugefuehrt. Damit bekommt die moderne Unternehmensfuehrung ein weiteres Erfolgs-Instrument in die Hand, um die zahlreichen Herausforderungen zu meistern und die gesetzten Ziele zu erreichen.
Автор: Peter V.
Издательство: Книга по Требованию
Год:2009
Цена:
2415 руб
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Поиск: Image und Unternehmensfuehrung. Nutzen Sie das Modell zur imageorientierten Unternehmensfuehrung und damit ein Kapital, das nach wie vor massiv unterschaetzt wird!
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