www.bookin.org.ru Книги Интернет магазин +79015461416

    есть на складе           
Салаты сборник рецептов

 The Factors of Failure and Success in Internal Branding The Brand Inside.
Наименование:

The Factors of Failure and Success in Internal Branding The Brand Inside.

автор Kai M. издательство Книга по Требованию Собственное дело. С чего начать предпринимательскую деятельность
Cтраниц 140        мягкая обложка       
Аннотация:But the theory has as many subscribers as it has tales of failure. In many cases, marketing practitioners charged with the task of turning employees into brand champions resort to those instruments they know best from their product branding expertise. However, an employee' s relationship with a corporate brand is far more complex. Based on an extensive review of the literature as well as on primary research across the retail and hospitality sectors in Ireland, this book identifies 26 key factors of failure and success in internal branding. The author, Kai Mahnert, proposes a comprehensive definition and categorisation of internal branding as an inter-departmental communication effort and puts forward a consolidated framework ("CIBF") for the conception, implementation and evaluation of internal branding programmes. Thus, this book is aimed at marketing and brand practitioners seeking to organise their internal branding, as well as scholars and researchers in search of new impulses. Aligning brand understanding and commitment among employees with the external brand promise has become the new hype in modern management.
Автор: Kai M.
Издательство: Книга по Требованию
Год:2009
Цена:
2415 руб
Нет в наличии
Поиск: The Factors of Failure and Success in Internal Branding The Brand Inside.


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


Мобильная система Вооруженных Сил (МСВС) - политика пользователей и...

Этот флаг используется достаточно редко. Дело в том, что если помеченный им модуль выполняется самым первым, то следующие за ним модули могут и не выполниться, в том числе и отвечающие за протоколирование, поэтому вместо него обычно применяется флаг required (необходимый). - Флаг required (необходимый) не прерывает выполнение модулей. Каков бы ни был результат выполнения помеченного им модуля: УСПЕХ (SUCCESS), ИГНОРИРОВАТЬ (IG ORE) или НЕУДАЧА (FAILURE), РАМ всегда переходит к обработке следующего модуля. Это наиболее часто используемый флаг, так как результат выполнения модуля не возвращается до тех пор, пока не отработают все остальные модули, а значит, модули, отвечающие за протоколирование, обязательно выполнятся. - Флаг sufficie (достаточный) приводит к немедленному завершению обработки строки и возврату значения УСПЕХ (SUCCESS) при условии, что помеченный им модуль вернул значение УСПЕХ (SUCCESS) и ранее не встречалось модуля с флагом required, вернувшего статус НЕУДАЧА (FAILURE). Если такой модуль встречался, то флаг sufficie игнорируется. Если помеченный этим флагом модуль возвратил значение ИГНОРИРОВАТЬ (IG ORE) или НЕУДАЧА (FAILURE), то флаг sufficie рассматривается аналогично флагу op io al. - Результат выполнения модуля с флагом op io al (необязательный) принимается во внимание лишь тогда, когда он является единственным модулем в стеке, вернувшим значение УСПЕХ (SUCCESS).
Чехол-книжка универсальный для телефона, белый, 14x6,7 см.
Хотите, чтобы любимый телефон был в безопасности, но не знаете, какой чехол выбрать под Вашу модель? С универсальным чехлом-книжкой
307 руб
Раздел: Прочие, универсальные
Шкатулка-фолиант "Рим", 17x11x5 см.
Материал: MDF, текстиль. Регулярно вытирать пыль сухой мягкой тканью. Размер: 17x11x5 см. Товар не подлежит обязательной сертификации.
388 руб
Раздел: Шкатулки сувенирные
Закаточная машинка «Лес».
Машинка закаточная с полуавтоматическим перемещением закаточного ролика предназначена для домашнего консервирования и герметичной укупорки
541 руб
Раздел: Консервирование
Книжный магазин bookin.org.ruForeigner 'Double vision&Inside information' [CD] { } ~54.00.00 54011
X  
108 руб
Microsoft Office Project 2003. Inside Out Microsoft Office Project 2003. Inside Out (+ CD-ROM)
Project 2003 - одна из самых мощных программ пакета Microsoft Office 2003, которая позволяет на практике применить полученные вами знания по управлению проектами. Стовер Т.С. Эком Полное руководство 
994 руб
Inside Out: Личная история 'Pink Floyd' Inside Out: Личная история 'Pink Floyd' (пер. с англ. Кондратьева М.; под ред. Бурлаки А.) Изд. 2-е,
Мейсон Н. Амфора Дискография 
332 руб
Недвижимость insideНедвижимость inside
Неординарное сочетание, казалось бы, двух несовместимых видов литературы: юридическая литература и ироничный роман. Алешко А. Маска (Литкон)  
332 руб
Inside Out Advanced Student's BookInside Out Advanced Student's Book
Meaningful personalised tasks help students develop real-life communicative skills and powers of expression Structured planning time built into tasks to help improve efficiency and accuracy Focus exercises highlight and recycle lexis to help Jones C. Macmillan Publishers  
705 руб
Inside Out Elementary Resource PackInside Out Elementary Resource Pack
Fernando A. Macmillan Publishers  
2537 руб -18% 2080 руб
Inside Out Elementary Workbook with Key Inside Out Elementary Workbook with Key (+ Audio CD)
Kerr P. Macmillan Publishers  
425 руб
Inside Out Intermediate Video Teacher's BookInside Out Intermediate Video Teacher's Book
Каждый уровень курса рассчитан на 100-120 часов аудиторных занятий. Hird J. Macmillan Publishers  
1133 руб
Inside Out. Pre-Intermediate. Student's BookInside Out. Pre-Intermediate. Student's Book
A series of challenging speaking tasks focuses on learners' own experiences and opinions. Choices within tasks encourage learners to take charge of interactions. Structured planning time is built into tasks, improving both fluency and Kerr P. Macmillan Publishers  
705 руб
Inside Out Upper-Intermediate Grammar CompanionInside Out Upper-Intermediate Grammar Companion
Уровень: Elementary to Advanced. Hird J. Macmillan Publishers  
285 руб
Inside Out Upper-Intermediate Workbook with key Inside Out Upper-Intermediate Workbook with key (+ Audio CD)
Kerr P. Macmillan Publishers  
425 руб
Students Book + Free phrasebook inside Language to go. Upper-Intermediate.Students Book + Free phrasebook inside Language to go. Upper-Intermediate.
At each level the components are the Students Book with Phrasebook, Class Cassette/CD, and Teacher' s Resource Book. - Forty straightforward 60-minute lessons, each presented on a double page, and covering topics which reflect the world we Greenall S. Pearson Education (Longman) Language to go 
285 руб
Desert. Inside Australia's Simpson DesertDesert. Inside Australia's Simpson Desert
Meredith H. Дрофа Книги для чтения на английском языке 
4 руб
New Inside Out. Beginner. Workbook with key New Inside Out. Beginner. Workbook with key (+ Audio CD)
To make Inside Out better for you, Sue and Vaughan went back to the classroom and spent time finding out how Teachers were using Inside Out with their students. Sue K. Macmillan Publishers  
1115 руб
New Inside Out Elementary Workbook without Key New Inside Out Elementary Workbook without Key (+ Audio CD)
Sue K. Macmillan Publishers  
1115 руб
The God Factor: Inside the Spiritual Lives of Public PeopleThe God Factor: Inside the Spiritual Lives of Public People
Falsani C. Macmillan Publishers  
456 руб
Super Casino: Inside the "New" Las VegasSuper Casino: Inside the "New" Las Vegas
Earley also documents the gripping tale of the entrepreneurs behind the rise and fall and rise again of one of the largest gaming corporations in the nation, Circus - to which he was given unique access. Pete E. Random House USA  
265 руб
Ironwork Today 2: Inside and OutIronwork Today 2: Inside and Out
This metal art ranges in scope from massive public monuments to small, everyday objects and includes sculpture, gates, railings, furniture, lighting fixtures ranging from chandeliers to lamps and candleholders, doors, locks, and Jeffrey B. S. Schiffer Books  
2820 руб
New Inside Out Intermediate Level Student's Book New Inside Out Intermediate Level Student's Book (+ CD-ROM)
Vocabulary Extra pages – Recycles the key vocabulary from the previous unit and provides the student with a wordlist of useful vocabulary to refer to. Grammar sections – New Inside Out provides the support teachers need for the effective teaching Sue K. Macmillan Publishers  
3499 руб
Inside Africa. South & WestInside Africa. South & West
Nestled within these pages you’ll find lush modern homes mingling with mud huts, funky artists’ studios, elegant lodges, minimalist houses, ornate traditional homes, townships and much more - all lovingly built and decorated with sensitivity, Angelika T. Taschen  
4 руб
New Inside Out Upper Intermediate Workbook without Key New Inside Out Upper Intermediate Workbook without Key (+ Audio CD)
Sue K. Macmillan Publishers  
1115 руб
Fashion Brand GraphicsFashion Brand Graphics
PIE Books  
5769 руб
Coral Reef. Inside Australia's Great Barrier ReefCoral Reef. Inside Australia's Great Barrier Reef
Meredith H. Дрофа Cambridge Reading для российских школ 
4 руб
New Inside Out Advanced Workbook New Inside Out Advanced Workbook (With Key) (+ Audio CD)
Sue K. Macmillan Publishers  
1088 руб
Inside Straight Inside Straight (Wild Cards)
In 1946, an alien virus that rewrites human DNA was accidentally unleashed in the skies over New York City. George R.R. M. Macmillan Publishers  
487 руб
Isabel Toledo: Fashion from the Inside OutIsabel Toledo: Fashion from the Inside Out
Patricia Mears investigates the artistic and cultural influences on Toledo' s work and analyzes her unusual methods of construction, noting that she designs in three dimensions in her mind and then begins working directly with fabric. Valerie S. Yale University Press  
1832 руб
The Importance of Storytelling in Today's Business. The Use of Storytelling in Creating and Maintaining Brand - a Case StudyThe Importance of Storytelling in Today's Business. The Use of Storytelling in Creating and Maintaining Brand - a Case
In this work we investigate how one company can communicate and manage its brand identity through the implementation of storytelling. Eivor E. Книга по Требованию  
1980 руб
Capacity Assignment for Multimedia Traffic over IP Networks. having considered traffic deviation inside the networkCapacity Assignment for Multimedia Traffic over IP Networks. having considered traffic deviation inside the network
CAC are used in nowadays networks to enhance its reliability and improve application performance. Amjad B. Книга по Требованию  
1996 руб
School Bullying. The Inside StorySchool Bullying. The Inside Story
There is a rich history of research and philosophy concerning aggression, but still little understanding. Книга по Требованию  
3233 руб
Analysis and Applications Discrete Brand Choice Models.Analysis and Applications Discrete Brand Choice Models.
Our contributions following these perspectives include: (1) development of a stochastic differential-jump game (SDJG) model for brand competition in a specific situation wherein market share is modeled by a jump-diffusion process, (2) a robust Liyu Z. Книга по Требованию  
2783 руб
Image and Brand Transfer in the Service Industry. Taking Advantage of Success Factors and Core Competencies when Expanding a Service Company’s BusinessImage and Brand Transfer in the Service Industry. Taking Advantage of Success Factors and Core Competencies when Expanding a Service Company’s
Its brand and image have always been a core interest of a market-oriented company. Sigrid U. Книга по Требованию  
2415 руб
What Causes the Anti-Consumption of Brands and how Marketing Managers Can Cure It Brand Avoidance.What Causes the Anti-Consumption of Brands and how Marketing Managers Can Cure It Brand Avoidance.
Therefore this book should be useful to marketing practitioners, scholars, and educators, as well as interested consumers. Michael S.W.L. Книга по Требованию  
3233 руб
Semantic Analysis of Thai Product Brand Names. Meaning and PerceptionSemantic Analysis of Thai Product Brand Names. Meaning and Perception
To choose the right brand names, business operators need to understand how those names are perceived by their customers. Nithat B. Книга по Требованию  
2007 руб
Muslim Women in Post 9-11 America. A voice from inside The 21st Century Harem:Muslim Women in Post 9-11 America. A voice from inside The 21st Century Harem:
The Harem, in this sense, is perceived as Muslim women' s own space where they try to cope with new changes in their hosting communities, create solidarity, and redefine their gender roles to challenge the wide spread misconceptions about Hanan E. Книга по Требованию  
3233 руб
Inside US Middle East Policy. Comparing Bill Clinton and George W. BushInside US Middle East Policy. Comparing Bill Clinton and George W. Bush
US Middle East policy is often seen as a controversial issue. Teresa R. Книга по Требованию  
2415 руб
How to Sell Dreams -. Principles of Luxury Fashion Brand ManagementHow to Sell Dreams -. Principles of Luxury Fashion Brand Management
Current changes in society, socio- and psycho-economic approaches as well as special features of the luxury textile industry provide a basis for the developed guidelines. Rebecca E.G. Книга по Требованию  
2007 руб
Branding and Corporate Identity. A Practical Approach of Brand Management Under the Consideration of Corporate Identity AspectsBranding and Corporate Identity. A Practical Approach of Brand Management Under the Consideration of Corporate Identity
Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. Barbara W. Книга по Требованию  
2007 руб
Challenges of Brand Management Today. Essentials, Case Studies, ImplicationsChallenges of Brand Management Today. Essentials, Case Studies, Implications
Brand management and branding are currently the "talk of the town". Sebastian B. Книга по Требованию  
2007 руб
Elton BrandElton Brand
Elton Tyron Brand (born March 11, 1979 in Cortlandt Manor, New York) is an American All-Star professional basketball player and film producer who currently plays for the Philadelphia 76ers of the National Basketball Association Frederic P. M. Книга по Требованию  
1394 руб
Yves Saint Laurent Yves Saint Laurent (Brand)
During the 1960s and 1970s, the firm popularized fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including the creation of arguably the most famous classic tuxedo suit for women in Frederic P. M. Книга по Требованию  
1394 руб



на главную


+7 (495) 105-96-52

Киниги почтой www.bookin.org.ru Книжный интернет магазин bookin.org.ru доставка книг почтой