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 An Empirical Study of Managing in Marketing The Essence of Marketing Managerial Work.
Наименование:

An Empirical Study of Managing in Marketing The Essence of Marketing Managerial Work.

автор Peter L. издательство Книга по Требованию Собственное дело. С чего начать предпринимательскую деятельность
Cтраниц 340        мягкая обложка       
Аннотация:This model, based on a metaphorical temporal rope, elaborates the various interweaving strands and threads of what is argued to be the quintessence of managerial behaviour. This ‘substance’ is found to rest in their pursuit of innovative reconciliations for the complex of contradictions that confronts them Starting with a trickle in Scandinavia,stimulated into a torrent by the ‘folklore vs. fact’ controversy of Mintzberg origin, the stream of investigations into ‘the nature of managerial work’, has spanned five decades, and turned back into a trickle. We contend that the essence of managerial work is the process of shaping and sustaining commitments. The inherently political, weak- situation/wicked-problem character of marketing management is also illuminated. The marketing management discourse is found not to speak to the milieu, or to the substance of the subject managers marketing management. Despite this endeavour little progress has been made in ‘answering’ Hales’ repeated question ‘why do managers do what they do? ’. We believe this study, and its developed conceptualisations, provide a powerful and novel response to this question.
Автор: Peter L.
Издательство: Книга по Требованию
Год:2009
Цена:
3233 руб
Нет в наличии
Поиск: An Empirical Study of Managing in Marketing The Essence of Marketing Managerial Work.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Типы грамматических форм слова

Иначе говоря, оно представляет известную категориальную форму, входящую в ту же категорию, в какую входит какая-либо иная категориальная форма, известная у этого слова. Так например, аналитическая форма will work представляет ( категориальную) форму будущего времени, которая наряду с формами настоящего и прошедшего времени, входит в категорию времени вообще. Принадлежа, таким образом, к известной грамматической категории, характеризующийся данное слово, аналитическая форма уподобляется по своей функции другим формам того же слова. А так как каждая грамматическая форма слова вообще представляет это слово именно как одно слово, то и соответствующая аналитическая форма, несмотря на то, что она является по своему строению словосочетанием и притом свободным, выступает как одно слово, как представитель одного цельного слова, а не как словосочетание. Существеннейшим, по-видимому, является здесь наличие простых синтетических, несоставных форм в той же грамматической категории, в какую входит данная аналитическая форма.
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