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 The Influence of intangibe Assets on the Value of a Company. The Necessity of simultaneous Development, Protection and Exploitation
Наименование:

The Influence of intangibe Assets on the Value of a Company. The Necessity of simultaneous Development, Protection and Exploitation

автор Susanne W. издательство Книга по Требованию Экономическая теория
Cтраниц 68        мягкая обложка       
Аннотация:The combination of both methods is not conducted in this thesis, but the concept can help practitioners to identify the scope of all intangible assets; to identify single intangible assets and/ or to harmonise their influences in favour of a favourable cost-benefit-ratio. Still, most of them and their influences are not identified. This thesis reveals the influence of intangible assets on the value of a company based on the analysis and the synthesis approach. Especially brands and patents have a high exploitation potential that should not be neglected. The main reason for this is the confusion regarding technical terms and the rather cautious reporting standards. Intangible Assets are increasingly important, since products and services are more and more engineered in today’s knowledge society. Further, it is shown that the new technologies enable intangible resources to unfold increasingly easily, as well as the commercialization of intangible assets. As a result intangible assets might lack optimal management and exploitation.
Автор: Susanne W.
Издательство: Книга по Требованию
Год:2009
Цена:
2007 руб
Нет в наличии
Поиск: The Influence of intangibe Assets on the Value of a Company. The Necessity of simultaneous Development, Protection and Exploitation
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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