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 Emotional Influences on Sport Event Marketing. How spectators’ emotions can be allocated, measured and applied in marketing communication of sport events
Наименование:

Emotional Influences on Sport Event Marketing. How spectators’ emotions can be allocated, measured and applied in marketing communication of sport events

автор Maria K. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 68        мягкая обложка       
Аннотация:The point of accomplishing and developing a strategic and fundamental basis for applied emotion marketing has not been reached yet. Research in this area has shown a strong upward trend in recent years, however a sophisticated implementation of emotional influences on sport event marketing cannot yet be considered as realised and put into practice. The aim of this scientific work is to analyse the importance and awareness of the emotional impact on spectators’ behaviour towards a sport in general and sport events in particular with regards to sport event marketing. The emotional influences on sport event spectators play a significant role when it comes to the decision whether or not to take part at a sport event. Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not forgotten. The biggest challenge therein lies in the area of measuring the different categories of emotional impact and to subsequently identify strategies how to incorporate these emotions in marketing communication.
Автор: Maria K.
Издательство: Книга по Требованию
Год:2009
Цена:
2007 руб
Нет в наличии
Поиск: Emotional Influences on Sport Event Marketing. How spectators’ emotions can be allocated, measured and applied in marketing communication of sport events
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Корея

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