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 The Market Structure of the U.S. Retail Industry Retail structure may be changing dramatically due to the diversified retail formats, increased size of retail stores, new technological developments,
Наименование:

The Market Structure of the U.S. Retail Industry: 1984-2003. The Importance of Underlying Structure to Understand An Industry

автор Wenti X. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 136        мягкая обложка       
Аннотация:Retail structure may be changing dramatically due to the diversified retail formats, increased size of retail stores, new technological developments, and the changes in consumer behavior. Therefore, this book is designed to follow the changes in the US retailing from1984-2003 and look at the market structure in Internet retailing. There is a lack of any empirical work on the structure of US retailing in whole or part. The findings will provide empirical evidence for the various structural models conceptualized in the texts and also give some support for retailers and public policy makers on their market strategies or public policies toward better market performances. With the significant growth of the Internet retailing, it is more important to see the potential market structure in this new area of retail. This book also examines the predictive ability in the retail industry and further forecasts retail structural changes in the next five years. The study of retail structure has a place in the historical research on retailing but has been generally the descriptive type. By examining key metrics, this book outlines structural changes in overall retailing and each segment of retail.
Автор: Wenti X.
Издательство: Книга по Требованию
Год:2009
Цена:
2415 руб
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Поиск: The Market Structure of the U.S. Retail Industry: 1984-2003. The Importance of Underlying Structure to Understand An Industry
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