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 From Products to Service and Experience. The Pressure, Challenges and Implications of Transformation for Video Game Publishers Entering the Online Entertainment Business
Наименование:

From Products to Service and Experience. The Pressure, Challenges and Implications of Transformation for Video Game Publishers Entering the Online Entertainment Business

автор Sebastian L. издательство Книга по Требованию Экономическая теория
Cтраниц 144        мягкая обложка       
Аннотация:Based on the example of Koch Media, a video games publisher, the transition of a product-focused company into a service and experience business is analysed. Finally recommendations are made for the actual implementation. This book analyses these implications and identifies necessary changes and implementation options. The literature review explores the relevant academic background including service and experience concepts and change management theory. Based on interviews with industry experts, comprehensive secondary research and direct observation the traditional video games and new online (MMO) market are compared to identify differences, critical success factors and necessary changes to the company’s internal environment. The company had to develop an integrated customer-centric service offering around an attractive entertainment experience. Building on both academic and hands-on experience it provides insight and recommendations regarding scope and challenges of such a transition. This required a transformation with fundamental implications for the company’s culture, structure, resources, capabilities and marketing strategy.
Автор: Sebastian L.
Издательство: Книга по Требованию
Год:2009
Цена:
2415 руб
Нет в наличии
Поиск: From Products to Service and Experience. The Pressure, Challenges and Implications of Transformation for Video Game Publishers Entering the Online Entertainment Business
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Проффесиональное образование

Входит в состав университета Манчестера как самостоятельное подразделение. Располагает хорошей материальной базой: учебные аудитории, одна из лучших в Европе библиотека по бизнесу, гостиница на 160 мест, кафе-ресторан, офисы и др. В школе бизнеса обучается около 500 слушателей МВА. Ниже приведены сведения по учебным дисциплинам Манчестерской школы бизнеса. 1 Учебные дисциплины программы МВА ; Русское название Английское название 1. Менеджмент Стратегический менеджмент S ra egic Ma ageme Международный бизнес I er a io al Busi ess Информационный менеджмент I forma io Ma ageme Сервисный менеджмент Services Ma ageme Индустриальная политика I dus rial Policy i Развитие бизнеса Busi ess Developme „ ' Промышленная стратегия Ma ufac uri g S ra egy ' Финансовый менеджмент Fi a cial Ma ageme Корпоративная Corpora e Respo sibili y ответственность 2. Финансы и бухгалтерский учет Анализ отраслей экономики Eco omic Sec or A alysis Бухгалтерский учет Accou i g Управление бухгалтерским Ma ageme Accou i g a d учетом и контроль Co rol Экономика Eco omics 3.
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