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 What makes a Passenger Ship a Legend. The Future of the Concept of Legend in the Passenger Shipping Industry
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What makes a Passenger Ship a Legend. The Future of the Concept of Legend in the Passenger Shipping Industry

автор Andrew C. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 388        мягкая обложка       
Аннотация:In Cruising's ten million-passenger plus, multi- billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded Theory Approach, Delphi Exercise, and worldwide electronic survey are used to create a model and identify legendary ships. Factor Analysis distills identified tangible and intangible properties into four composite factors of Attractiveness, Significance, Power, & Competitive Advantage. Significantly, no modern cruise ships were among the top legends; save Queen Mary 2, built, marketed, and viewed as an ocean liner; indicating that the public views ocean liners and cruise ships as distinct entities. Seeing legendary ships, "grand hotels of the sea," as extensions of other hospitality & tourism legends, this book will be useful to hospitality, marketing, and communications professionals; maritime historians; architecture & transportation enthusiasts; and anyone else interested in a unique blending of qualitative and quantitative research.
Автор: Andrew C.
Издательство: Книга по Требованию
Год:2009
Цена:
3233 руб
Нет в наличии
Поиск: What makes a Passenger Ship a Legend. The Future of the Concept of Legend in the Passenger Shipping Industry
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Заимствования в английском языке

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