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 The Utility of Integrating Perceived Barrier and Response Cost Measures into the Extended Parallel Process Model Addressing Theoretical Concerns Regarding the EPPM.
Наименование:

The Utility of Integrating Perceived Barrier and Response Cost Measures into the Extended Parallel Process Model Addressing Theoretical Concerns Regarding the EPPM.

автор Nick C. издательство Книга по Требованию Другие общетехнические дисциплины
Cтраниц 68        мягкая обложка       
Аннотация:The EPPM is widely utilized by health communication, health psychology, and public health scholars. It is a powerful model that is capable of providing insight on why individuals are likely to accept or reject fear appeal messages. The Extended Parallel Process Model (EPPM) is a theory developed by communication scientists studying fear appeals. Adopting the concerns expressed in previous studies as a theoretical framework, two separate studies were conducted to assess the validity of incorporating perceived barrier and response costs constructs to the EPPM. Regression analyses from both studies suggest that the predictive power of the EPPM will not be improved by incorporating these additional variables. However, previous research has identified several theoretical concerns about the predictive power of the EPPM.
Автор: Nick C.
Издательство: Книга по Требованию
Год:2009
Цена:
2007 руб
Нет в наличии
Поиск: The Utility of Integrating Perceived Barrier and Response Cost Measures into the Extended Parallel Process Model Addressing Theoretical Concerns Regarding the EPPM.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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