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 Tourism in the Kattegat Area. Analysing the travel behaviour of Samso tourists to enhance the tourism potential of the island
Наименование:

Tourism in the Kattegat Area. Analysing the travel behaviour of Samso tourists to enhance the tourism potential of the island

автор Gudrun K. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 96        мягкая обложка       
Аннотация:The paper addresses economists, operations managers at island destinations, marketing managers as well as tourist offices. Furthermore, Gudrun Krueger investigates existing marketing plans and used instruments. Denmark’s long coastline and numerous islands are geographical features that allure countless tourists each year to the Scandinavian country. Based on a survey, the author analyses the booking and travel patterns of Samso tourists, their satisfaction levels as well as their socioeconomic characteristics. The paper concentrates on analysing the travel behaviour of Samso tourists in order to generate new marketing ideas. The author delivers an insight into the business operations of Destination Samso, the local tourist office, as well as the operations of the engaged ferry companies. Given the fact that the island’s economic outcome severely relies on high occupancy rates it is reasonable to initiate a new and feasible marketing concept. The Danish island of Samso attracts its visitors almost exclusively in the summer season. It is assumed that – to some degree – the findings are adaptable to other destinations that are faced with similar conditions.
Автор: Gudrun K.
Издательство: Книга по Требованию
Год:2009
Цена:
2007 руб
Нет в наличии
Поиск: Tourism in the Kattegat Area. Analysing the travel behaviour of Samso tourists to enhance the tourism potential of the island
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
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