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 The 'Grey Market' and the Internet Systems of leisure travel information provision and use.
Наименование:

The 'Grey Market' and the Internet Systems of leisure travel information provision and use.

автор Alice G. издательство Книга по Требованию Основы социологии
Cтраниц 200        мягкая обложка       
Аннотация:Main findings of this study show a distinct pattern of behaviour in the travel decision-making process of this particular market segment as well as what kind of information they were researching on the Internet. This study focuses on the ‘Grey Market’ (travellers over the age of 50) who use the Internet on a regular basis – therefore also referred to as ‘Silver Surfers’ – and in particular for their travel and tourism decision-making. Most importantly, the respondents do not consider themselves too different from other (younger) age groups and even though some of their information requirements are distinctive, they do not want to be considered just as ‘the older consumers’. It identifies experiences and processes of travel decision-making, analyses the impact on the use of the Internet as an information search as well as evaluates the effectiveness of the Internet in providing information for particular and not mainstream market segments.
Автор: Alice G.
Издательство: Книга по Требованию
Год:2009
Цена:
2783 руб
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Поиск: The 'Grey Market' and the Internet Systems of leisure travel information provision and use.


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Как правило, на каждом предприятии помимо основного жалованья (base salary) (Ro hschild D., Merriefield L., Craver Ch. Collec ive Bargai i g a d Labor Arbi ra io . Р. 732) в коллективный договор включают и систему стимулирующих выплат (i ce ive sys em) (Ibid. P. 675). Размер установленного жалованья, обычно является величиной твердой, он не зависит от колебаний конъюнктуры и итогов деятельности компании. Система материального вознаграждения, по мнению американских специалистов, должна удовлетворять следующим требованиям: . поощрять работников к более усердной работе; . платить "более либерально", когда дела компании идут хорошо, и "менее либерально", когда результаты недостаточно высокие; . не платить за усилия, а платить за результаты, и главным образом за те, которые выражаются в прибыли. Для управленцев в качестве стимулирующего фактора предусмотрена выплата наградных (bo uses) в различных формах: деньгами, в виде акций, права на доход от прибыли. Компании стараются не разглашать порядок определения размера бонусов, так как здесь затрагивается вопрос о механизме перераспределения прибыли.
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