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 Cashback as a Trend in Online-Marketing?. Possibilities and risks of cashback within a web 2.0 environment and its future perspectives
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Cashback as a Trend in Online-Marketing?. Possibilities and risks of cashback within a web 2.0 environment and its future perspectives

автор Sascha K. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 100        мягкая обложка       
Аннотация:This topic was chosen for the analysis and research due to its relevance and the current tendency for the development of online markets and the methods of promotion in these markets. The importance of Internet nowadays is growing essentially; proportionally grows the need in new market ways to attract customers’ attention and promote particular products/services. This paper considers the concept of cashback on an international level, analyzes sales increase possibilities for businesses and cashback companies, concepts and problems of affiliate-marketing, the psychological impact on customers, development of cashback in e-commerce and future prospect of the cashback development. The present paper considers the concept of cashback as a trend in online marketing. Cashback as a phenomenon in the online marketing is an important issue and it should be thoroughly researched and analyzed for the purpose of maximizing the potential achievements of the reward system.
Автор: Sascha K.
Издательство: Книга по Требованию
Год:2009
Цена:
2007 руб
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