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 Understanding services loyalty. An empirical exploration of theoretical structure in two service markets
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Understanding services loyalty. An empirical exploration of theoretical structure in two service markets

автор Sharyn R. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 256        мягкая обложка       
Аннотация:There has been a great deal of debate over the past 70 years about the construct of loyalty and how it is best measured. Three behavioural dimensions, namely citizenship behaviour, resistance to competing offers and preferential purchase in addition to the attitudinal dimension of loyalty can be considered as measures of loyalty. This has led to an untenable situation where marketers are disillusioned with loyalty and as a result they are shifting away from measuring and tracking loyalty. There has been no consistency. To improve our understanding of loyalty seven dimensions of loyalty namely preferential purchase, allegiance, attitudinal loyalty, propensity to be loyal, situational loyalty, resistance to competing offers, and complaining behaviour were tested. A more insightful view of loyalty can help marketers to develop and reinforce marketing programs to increase loyalty and hence profits, based on the types of loyalty that are actually exhibited by their consumers. An important rationale for this work is to improve our understanding of loyalty by identifying what loyalty is and what it is not.
Автор: Sharyn R.
Издательство: Книга по Требованию
Год:2009
Цена:
3233 руб
Нет в наличии
Поиск: Understanding services loyalty. An empirical exploration of theoretical structure in two service markets
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Грамматические трансформации при устном переводе с русского языка на...

В ближайшем будущем планируется ввести новый пакет услуг, таких как вызов свободный от оплаты, телеголосование, услуги виртуальных карт и другие.П.П. I he eares fu ure he compa y is pla i g o i roduce a ew package of services such as free call, elevo i g, services of vir ual cards a d o hers. Страдательный залог исходного высказывания при переводе преобразовался в действительный, благодаря чему произошла замена членов предложения.У.П. Soo we are goi g o i roduce ew services: free of charge calls, elevo i g, vir ual cards services a d o hers. Помимо преобразования залога, описанного выше, существительное «компания» при переводе было преобразовано в местоимение «we», использовано опущение слова «пакет», которое, в принципе, не имеет большой информативной нагрузки, перестановка: услуги виртуальных карт – vir ual cards services, а также замена числа: вызов, свободный от оплаты – free of charge calls. Начнётся формирование рынка поставщика услуг. П.П. he forma io of he service provider marke will s ar . Произошло преобразование обратного порядка слов в прямой, страдательного залога в действительный и перестановка: рынок поставщика услуг – service provider marke . П.П. he marke of services provider will be formed soo .
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