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 An Exploratory Study of Search Advertising in China. A study on the effects of serial position, price promotion, user experience and brand familiarity on search advertising effectiveness in China
Наименование:

An Exploratory Study of Search Advertising in China. A study on the effects of serial position, price promotion, user experience and brand familiarity on search advertising effectiveness in China

автор Zhenghua S.Y. издательство Книга по Требованию Экономическая теория
Cтраниц 84        мягкая обложка       
Аннотация:In this book, Dr. Ye and Dr. Cunningham examine the effects of serial position, price promotion, user experience and brand familiarity on search advertising effectiveness in China. However, user experience has a negative effect on search advertising effectiveness. Dr. Ye and Dr. Cunningham' s study makes theoretical and practical contributions to the limited knowledge underlying the information process of search advertising. Their study also provides evidence to support current search advertising cost structure employed by most search engines in China, i. e. serial position being a key factor in determining the cost of the ad. In their research, they find that primacy effect, price promotion and brand familiarity lead to higher level of user attention to search advertisements and thus result in higher click-through rates.
Автор: Zhenghua S.Y.
Издательство: Книга по Требованию
Год:2009
Цена:
2007 руб
Нет в наличии
Поиск: An Exploratory Study of Search Advertising in China. A study on the effects of serial position, price promotion, user experience and brand familiarity on search advertising effectiveness in China
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Жизнь во Вселенной

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