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 Marketing Strategy and Innovation Management. The Analysis of Thai Export Manufacturing Industry
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Marketing Strategy and Innovation Management. The Analysis of Thai Export Manufacturing Industry

автор Tanompong P. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 172        мягкая обложка       
Аннотация:There are threefold; (1) to identify the key marketing innovation factors which drive successful export marketing strategy in Thai manufacturing companies, (2) to test the proposed model ' The Full Model of Export Performance' on Thai export manufacturing companies, and (3) to suggest recommendations to Thai export manufacturing companies in order to improve their export performance. This book focuses on four high growth export sectors in Thailand; food processing, gems and jewellery, garments, and electronic and electrical products. The marketing innovation of exporting companies in Thailand includes of three constructs; new product innovations, new working processes, and new markets.
Автор: Tanompong P.
Издательство: Книга по Требованию
Год:2010
Цена:
2783 руб
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Поиск: Marketing Strategy and Innovation Management. The Analysis of Thai Export Manufacturing Industry



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