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 Investor Relations. Ausgewaehlte Betrachtungen bei Private Equity und Venture Capital Finanzierungen unter Beruecksichtigung von Behavioral Finance
Наименование:

Investor Relations. Ausgewaehlte Betrachtungen bei Private Equity und Venture Capital Finanzierungen unter Beruecksichtigung von Behavioral Finance

автор Michael P. издательство Книга по Требованию Экономическая теория
Cтраниц 108        мягкая обложка       
Аннотация:Entscheidend ist somit nicht nur, ob es sich um Private Equity- oder Venture Capital-Geber handelt, sondern auch in welcher Investitionsphase das Unternehmen einen Kapitalbedarf hat. Zielgerichtete Informationen an Investoren haben an wirtschaftlicher Bedeutung massiv zugenommen. Die Entscheidung zum Kapitalzuschlag wird immer der bereits vorhandene oder potentielle Investor treffen, jedoch hat jedes Unternehmen definitiv die Moeglichkeit bewusst darauf Einfluss zu nehmen und seine Chancen im Rahmen der darauf abgestimmten Investor Relations zu verbessern. Damit ein Unternehmen einen nachhaltigen Vorteil aus der individualisierten Informationsbereitstellung erzielen kann, ist es notwendig geworden auf psychologische Aspekte und Verhaltensweisen der Financial Community einzugehen. Die wissenschaftlich und empirisch erprobten Erklaerungsansaetze der Behavioral Finance bieten hierfuer in Kombination mit zielgruppenorientierten Investor Relations eine ideale Voraussetzung.
Автор: Michael P.
Издательство: Книга по Требованию
Год:2009
Цена:
2007 руб
Нет в наличии
Поиск: Investor Relations. Ausgewaehlte Betrachtungen bei Private Equity und Venture Capital Finanzierungen unter Beruecksichtigung von Behavioral Finance
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