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 The Transformation of Service Experience. Reviewing of Customer Experience From Personal-based service to e-Service in Telecom industry
Наименование:

The Transformation of Service Experience. Reviewing of Customer Experience From Personal-based service to e-Service in Telecom industry

автор Siripong C. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 140        мягкая обложка       
Аннотация:Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. A generic term for providing services to customers through IT media is e-service. These IT resources can be used for marketing, account keeping and communication, among other activities. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service.
Автор: Siripong C.
Издательство: Книга по Требованию
Год:2009
Цена:
2415 руб
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Поиск: The Transformation of Service Experience. Reviewing of Customer Experience From Personal-based service to e-Service in Telecom industry
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
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