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 FACTORS INFLUENCING INFORMATION CONTROL IN BUSINESS-TO-BUSINESS MARKETS ORGANIZATIONAL BUYING BEHAVIOR.
Наименование:

FACTORS INFLUENCING INFORMATION CONTROL IN BUSINESS-TO-BUSINESS MARKETS ORGANIZATIONAL BUYING BEHAVIOR.

автор Richard G. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 100        мягкая обложка       
Аннотация:This book discusses and reports on factors that influence information control such as organizational structure; work climate; task interdependence; environmental uncertainty; and organizational size. Organizational buyer behavior with respect to the role gatekeepers play in information control is important in business to business marketing. Marketers, Purchasing Practitioners, Students of Marketing, Purchasing and Business Management; Decision Makers in Top and Middle Management and Management Researchers will find this book very useful. Organizations which sell to businesses need to know the implications of information control by gatekeepers (purchasers/buyers) and how this influences the decision-making process of the buying center. It helps them to know which of the various decision-makers that needs to be targeted for marketing strategies. Marketers need to identify key factors influencing response to marketing efforts so as to be able to formulate successful marketing strategies to appropriately target those who matter most in the decision-making process.
Автор: Richard G.
Издательство: Книга по Требованию
Год:2009
Цена:
2007 руб
Нет в наличии
Поиск: FACTORS INFLUENCING INFORMATION CONTROL IN BUSINESS-TO-BUSINESS MARKETS ORGANIZATIONAL BUYING BEHAVIOR.
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