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 Granny moves into a community flat. Potentials What is the contribution of PR in the overall integrated communication strategy outcome? The integrated use of marketing instruments raise trust and
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Granny moves into a community flat. Potentials

автор Sabina D. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 124        мягкая обложка       
Аннотация:What is the contribution of PR in the overall integrated communication strategy outcome? The integrated use of marketing instruments raise trust and force dialog and increase acceptability - the basis for increased fundraising income and increased use of offered services. Because lack of resources in normal daily routine, this book asses a clearly defined communication task and offers a closer look at the potentials and limitations of Integrated Marketing Communication. Is the Model of Integrated Communication a useful communication strategy? The book points out, that PR measurements increase acceptance, press relations are an indispensible multiplying part and opinion leaders increase trust and accessibility. This book takes a closer look at the integrated approach of pr/ marketing and fundraising activities and presents the potentials and limitations of pr activities on a precise example for NPO of launching Austria’s first dementia care flat community. Recent academical research focus the Integrated Marketing Communication (IMC) approach especially for NPOs.
Автор: Sabina D.
Издательство: Книга по Требованию
Год:2010
Цена:
2415 руб
Нет в наличии
Поиск: Granny moves into a community flat. Potentials
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Теория языкознания

Так, интеррогативный речевой акт в определённых ситуациях общения может взять на себя функцию просьбы (один из видов директивов): Вы не дадите мне эту книгу до завтра? Обычно процессы речевой коммуникации протекают в виде последовательностей речевых актов. Связные последовательности речевых актов именуют дискурсом.Если в том или ином коммуникативном эпизоде происходит хотя бы однократная смена коммуникативных ролей, когда роль говорящего берёт на себя слушающий, а говорящий становится слушающим (в англоязычной литературе это явление именуется ur aki g), то мы имеем дело с диалогом. В нём друг с другом соотносятся реплики, или речевые ходы (moves). Связность диалога обеспечивается, между прочим, и тем обстоятельством, что за вопросом следует ответ, за приглашением или предложением чего-либо - согласие или отказ, за упрёком - оправдание или возражение, за комплиментом или похвалой - выражение благодарности, после оскорбления ожидается извинение и т.п. В речевое взаимодействие может быть включён и неречевой ход (так, вместо словесного согласия может последовать кивок головы, вместо ответа на вопрос - пожатие плечами).В заключение ещё раз надо подчернуть, что человеческая коммуникация вообще и языковая коммуникация в частности подчиняются тем конвенциям (условностям), которые приняты в данной этнической культуре или в данном социальном коллективе в данную историческую эпоху.
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