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 Trademark abuse in the fashion industry. the positive and negative effects
Наименование:

Trademark abuse in the fashion industry. the positive and negative effects

автор Niki S. издательство Книга по Требованию Экономическая теория
Cтраниц 112        мягкая обложка       
Аннотация:These distinctive features of an organisation are fixed within the trademark. Every producer of fashion products sells their goods under an official brand name, often with a recognisable logo. In some cases these trademarks are being abused by other organizations. This book will elaborate on the ins and outs concerning trademark in the fashion industry and therefore will be an introductory report for people that are not well acquainted with legislations of trademark in the fashion industry. The main purpose of the book is to find out what the effects of trademark abuse are for organizations in the fashion industry In this modern era appearance, image and having the right accessorizes, such as the newest mobile phone or the latest Prada bag, are important factors in a persons life. The urge to look good is not only reinforced by modern media but also by the environment that people are active in. Producers of fashion and beauty products profit from this current and on-going trend.
Автор: Niki S.
Издательство: Книга по Требованию
Год:2010
Цена:
2007 руб
Нет в наличии
Поиск: Trademark abuse in the fashion industry. the positive and negative effects



Иностранные заимствования в лексике английского...

Гораздо чаще в английский язык из французского заимствовалось лишь одно из слов, а другое создавалось по конверсии на базе этого слова лишь позднее: abuse — злоупотребление, оскорбление — образованное от abuse — плохо обращаться, злоупотреблять, оскорблять (са. abuse — злоупотреблять, плохо обращаться, оскорблять, обманывать: из стфр. abuser) и другие. При этом случаи конверсии, обусловленные параллельным заимствованием из французского, и случаи конверсии, возникшие на базе одного французского заимствования в самом английском языке, внешне ничем не отличаются друг от друга: сравните, с одной стороны, ho our — ( o) ho our; labour — ( o) labour; o e — ( o) labour; o e — ( o) o e; pai — ( o) pai и т.п., а с другой стороны, abuse — ( o) abuse; ac — ( o) ac ; direc — ( o) direc и т.п. Это еще раз доказывает, что разграничение в системе современного английского языка таких случаев, как ho our (честь) — ho our (почитать), и таких случаев, как abuse (оскорбление) — abuse (оскорблять), на основе их различного происхождения не имеет под собой никаких оснований.
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