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 Designing Website Interface for E-Commerce. Three Essays in Online Shopping and Interface Design
Наименование:

Designing Website Interface for E-Commerce. Three Essays in Online Shopping and Interface Design

автор Shun C. издательство Книга по Требованию Искусство управления в организации
Cтраниц 200        мягкая обложка       
Аннотация:The distinctiveness of this new marketing channel highlights the importance of understanding the effects of the Web interface design on consumers’ online shopping behavior. These analyses should help shed some light on how to design appropriate interfaces, and should be especially useful to designers of Web stores. Finally, the third essay investigates how product list design on e-commerce website affects consumer decision making and product choices. The second essay investigates how website aesthetics influences online consumer shopping value. This book, therefore, provides new suggestions for B2C e-commerce practitioners on how to design Web interface. Three separate but related essays are included. Over the last two decades, the Internet has been dramatically revolutionizing many aspects of transactions between consumers and firms. The first essay presents an online customer value framework to examine key components of customer value and investigate its impact on e-commerce competition. Unlike traditional marketing channel, B2C e-commerce depends largely on Web interface to communicate information with consumers.
Автор: Shun C.
Издательство: Книга по Требованию
Год:2010
Цена:
2783 руб
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Поиск: Designing Website Interface for E-Commerce. Three Essays in Online Shopping and Interface Design
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Гражданская война в США

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