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Наименование: How Market Research at the J. Walter Thompson Company framed what it meant to be a child (and an adult) in 20th Century America Selling Youth. автор Stephen G.H. издательство Книга по Требованию Издательское дело Cтраниц 268        мягкая обложка        Аннотация: The marketing discourse of “perpetual adolescence,” describes the ways in which the advertising industry trains all people, young and old, to be consumers of “youth” in a marketplace that privileges adolescence over adulthood; with ultimate goal of achieving access to an adult wallet that is controlled by a consumer with child-like sensibilities. The result was the creation of a youth market based not on age but on feelings and lifestyle. The discourse of perpetual adolescence has always been present in advertising but came to prominence after WWII when drastic changes in population and the emergence of a new middle class were influential factors in shifting ideologies surrounding what it meant to be a child, a teenager, and an adult. One of the largest advertising agencies of the twentieth century J. Walter Thompson, and their practices in consumer research with Behaviorist John B. Watson, the Consumer Panel, and the Personality Profile Project, suggest that in the Post War period advertisers aimed to further expand the youth market into the more profitable age category of 25-44 year olds by selling “youthfulness” to adults. Автор: Stephen G.H. Издательство: Книга по Требованию Год: 2010 Цена: 3233 руб Нет в наличии Поиск: How Market Research at the J. Walter Thompson Company framed what it meant to be a child (and an adult) in 20th Century America Selling Youth.

Бенчмаркинг и маркетинговые исследования в разработке стратегий... Современное маркетинговое исследование - это процесс поиска, сбора, обработки данных и подготовки информации для принятия оперативных и стратегических решений в системе предпринимательства. В зарубежной литературе высказывается мнение о необходимости расширение внутреннего содержания понятия маркетинговые исследования. Так, Bergsma сделал приблизительный набросок "четырех фазовой схемы". Со стадиями "Marke Research" и "Marke i g Research" чередуются стадии "исследование конкуренции" и "исследование бизнеса" . Недостатком этой концепции, по нашему мнению, является следующее: - нецелесообразно возобновлять различие между терминами "Marke Research", "Marke i g Research"; - исследование конкуренции - термин обусловленный переходом исследования от " where o campe e" (где нужно конкурировать?) к " how o cjmhe e" (как нужно конкурировать?) связан с теорией Портера .Само по себе исследование конкуренции не является ничем новым . Еще Шефер (1940) выделял это направление в исследовании рынка наряду с изучением потребности. Новым является его значение в контексте стратегического предпринимательства; - теория стратегического менеджмента должна полностью проявляться на четвертой стадии.
Письменные принадлежности "Набор первоклассника", 28 предметов. В наборе: акварель, альбом для рисования, блокнот, доска для лепки, 2 карандаша чернографитных, карандаши цветные, картон цветной формата 688 руб Раздел: Наборы канцелярские Игра магнитная "Одевашки. Лиза". Это магнитная история про то, как одеть куклу Лизу. Она простая, но при этом очень увлекательная и не вызовет сложности у ребенка старше 343 руб Раздел: Бумажные куклы Прыгунки "три в одном" (прыгунки - тарзанка - качели). Это базовая модель прыгунков. Амортизатор пружинный, крепление в одной точке. О детских прыгунках: К пяти месяцам ребенок уже очень 710 руб Раздел: Прыгунки, вожжи
Fundamentals of Selling: customers for life through servise (+ CD-ROM) Charles M.Futrell The McGraw-Hill Companies   4 руб	Selling To Anyone Over The Phone Walkup The McGraw-Hill Companies   906 руб
Childhood, Boyhood, and Youth Its originality was striking, as Tolstoy sought to communicate with great immediacy the “poetry” of childhood — the intense emotions, confusions, and fears attendant upon a young boy, Nikolenka, as he grows up. In the years following, Leo T. Random House USA   456 руб	The Story of My Boyhood and Youth 1912. With illustrations from sketches by the author. John M. Книга по Требованию   4 руб
Becoming an Engaged Citizen. Civic Education, New Media, and Political Socialization of Youth in America This text is concerned with how young people develop their civic attitudes and behaviors toward their political system. Won Y.J. Книга по Требованию   2384 руб	Evidence Based Approaches to Youth Justice. Theoretical and Empirical Underpinnings The monograph is intended for use as a resource for all of those who work with young people who have contact with the criminal justice system. Andrew D. Книга по Требованию   1996 руб
Educational Challenges for Abused and Neglected Youth in State Custody: Educational Failure Among Sheltered Youth in Oklahoma. Barren Refuge: An Ethnographic This study focuses on the educational environment in one youth shelter school in Oklahoma, but it reflects the conditions in most youth shelters in the state, according to the author. Dr. L.P. Книга по Требованию   2007 руб	Social Network Influences in Sexual Health. Multimedia Games for Peruvian Youth The study utilized network analysis to include social influences in a mixed-influence model. Книга по Требованию   2007 руб
Metabolic Syndrome in US Youth Prevalence of the Metabolic Syndrome in US Adolescents. Among 12-14 year olds, it was 8. 69%. With the appropriate sample weights applied, it is estimated that 841,212 US 8-14 year olds and 999,680 12-14 year olds currently have the metabolic syndrome. Sarah M. Книга по Требованию   2783 руб	Economic Discourse of Homeless Youth-A Narrative Journey. A Narrative Journey with the Homeless Youth Discovering the Impact of Economic Factors in their This book is a record of theoretical as well as practical interventions of Narrative therapy. Renjan J. Книга по Требованию   3233 руб
Re-thinking Drowning Risk. The Role of Water Safety Knowledge, Attitudes, and Behaviours in the Aquatic Recreation of New Zealand Almost all respondents had taken part in some swimming (98%) in the previous year. Kevin M. Книга по Требованию   3233 руб	THOUGHTS AND PERCEPTIONS SURROUNDING SEXUAL LITERACY. A Cross Cultural Study Looking at Swedish and American Youth and Their Perspectives and Experiences of Sex The findings of this research also support the concept of sexual literacy as a model to reframe sexuality education using a holistic approach focusing on pleasure, happiness, desire and wellness. Lisa M.V. Книга по Требованию   2007 руб
Youth Migration in Lebanon The analysis of the regression model is the basis for proposing ideas, solutions and policy implications. LEA K. Книга по Требованию   2007 руб	CHURCH LEADERS AND DRUG ABUSE ERADICATION AMONG THE YOUTH. Reasons, results, and the role of chruch leaders in drug abuse eradication among the youths in The writer of this book feels that the world is deparately looking for someone to bring hope in the midist of this despair. MUTINDA M. Книга по Требованию   2007 руб
THE PUBLIC POLICY OF COLLABORATION THE SOCIAL CONSTRUCTION OF HOMELESS YOUTH. A review of current research provides an accurate description of the situation of homeless youth in Denver, emphasizing heightened rates of substance abuse, mental illness and abuse. James V.L. Книга по Требованию   3233 руб	Stop Changing Youth Ministers!. Ways to Increase Youth Ministers' Stability and Effectiveness in the Local These patterns create an environment in which youth ministers find their task too demanding, become discouraged, and either go to another church or leave the profession. Kevin T. Книга по Требованию   3233 руб
Keep Us Coming Back For More. Aboriginal Youth Speak about Indigenous Knowledge and Wholistic Education I have also interwoven key teachings that I have learned from Raven (the trickster) who has traveled with me throughout this journey and has significantly shaped this research story. Amy P. Книга по Требованию   3233 руб	Developing a Needs Assessment for Youth Violence Prevention Programs in a Large Midwestern City in the United States A Needs Assessment for Youth Violence Analysis and discussion of the findings are presented in addition to suggestions for further research. Laura L.N. Книга по Требованию   2007 руб
Status of Commercial Sex in Females Selling Local Beverage. their risk perception towards HIV infection and condom use in towns of Gojjam, Twenty nine percent of them have ever tested for HIV of which 88 % have taken their results. Tenaw B. Книга по Требованию   2007 руб	Arcadia of My Youth: Endless Orbit SSX High Quality Content by WIKIPEDIA articles! Frederic P. M. Книга по Требованию   1394 руб
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Youth Voice The term youth voice often groups together a diversity of perspectives and experiences, regardless of backgrounds, identities, and cultural differences. Lambert M. S. Книга по Требованию   1190 руб	Youth Council The history of youth councils extends back to the early twentieth century, when communists and Nazis formed youth-led decision-making bodies for the purpose of propaganization and recruitment. Lambert M. S. Книга по Требованию   1190 руб
YMCA Youth and Government YMCA Youth and Government is a program run by the YMCA in the United States to educate high school students about the principles of democratic government. Lambert M. S. Книга по Требованию   1190 руб	Red Cross Youth The Red Cross Youth is a youth organisation for adolescents and young members interested in the organization. Lambert M. S. Книга по Требованию   1184 руб
Youth of the European People's Party Full members status is held to the European Youth Forum (YFJ) which operates within the Council of Europe and European Union areas and works closely with both these bodies. Lambert M. S. Книга по Требованию   1184 руб	Ethics for Youth, by a Member of the Church of England Ethics Книга по Требованию   1141 руб
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American Historical Tales for Youth Hawks F.L. Книга по Требованию   1153 руб	The Story of My Boyhood and Youth Muir J. Книга по Требованию   1146 руб
Selling Technique Because of this many selling and sales training techniques involve a lot of motivational material. Frederic P. M. Книга по Требованию   1496 руб	The Fountain Of Youth Несмотря на то, что была проведена серьезная работа по восстановлению первоначального качества издания, на некоторых страницах могут обнаружиться небольшие "огрехи": помарки, кляксы и т. п. Книга представляет собой репринтное Jackson C.T. Книга по Требованию   1149 руб
The youth of Washington, told in the form of an autobiography Mitchell S.W. Книга по Требованию   1144 руб	Youth, a narrative, and two other stories Conrad J. Книга по Требованию   1147 руб
A raw youth Dostoyevsky F. Книга по Требованию   1155 руб	Wings of Youth Buckley N. Книга по Требованию   593 руб

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