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 Viral Marketing in Tertiary Level Educational Establishments. Breaking through the 'Noise' and 'Clutter'
Наименование:

Viral Marketing in Tertiary Level Educational Establishments. Breaking through the 'Noise' and 'Clutter'

автор Vicky O. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 104        мягкая обложка       
Аннотация:Students have rapidly adopted social technologies, and they use these media to enrich existing offline personal relationships that they have with friends. Students frequently disregard these media, or, fail to become aware of them as they filter out marketing paraphernalia from their consciousness due to the incessant proliferation of organisations targeting them. Students have a predilection to forward messages to friends, and value messages they receive from friends. Traditional on-campus marketing communication tools have become fragmented and cluttered. Viral marketing offers marketing practitioners significant opportunities to reach target audiences in a credible and attention grabbing way. The quintessential viral marketing campaign will enable the on-campus marketer to rapidly disseminate a marketing message through electronic word-of-mouth or, ‘word-of-mouse’, and ultimately generate product, or service, awareness among student bodies. Reaching students in tertiary level education has for marketers become a challenging undertaking. Technological evolutions, principally developments social technologies, have introduced new marketing paradigms, such as viral marketing.
Автор: Vicky O.
Издательство: Книга по Требованию
Год:2010
Цена:
2007 руб
Нет в наличии
Поиск: Viral Marketing in Tertiary Level Educational Establishments. Breaking through the 'Noise' and 'Clutter'
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
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