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 A strategic communication process between an advertising agency and a company in South Africa according to a European Communication Model Intercultural Influences in a Strategic Communication Process.
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A strategic communication process between an advertising agency and a company in South Africa according to a European Communication Model Intercultural Influences in a Strategic Communication Process.

автор Johanna S. издательство Книга по Требованию Экономическая теория
Cтраниц 132        мягкая обложка       
Аннотация:What are they and why are there these differences? With a fast-growing economy and upcoming events such as the 2010 Soccer World Cup, there couldn’t be a better time for South Africa to implement efficient communication models in companies. In addition, a strategic communication process in a South African advertising agency and a South African company are examined against the integrated communication model by the European expert. Are there differences in the case study to the communication model by Bruhn? The central questions ask: This book deals with intercultural values in the advertising industry of South Africa, specifically in the Western Cape. This would help to achieve a better flow of communication and a greater understanding of the relevant markets. Integrated Communication is partly present in South Africa, whereas in Europe and the United States many Integrated Communication Models have been implemented.
Автор: Johanna S.
Издательство: Книга по Требованию
Год:2010
Цена:
2415 руб
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Поиск: A strategic communication process between an advertising agency and a company in South Africa according to a European Communication Model Intercultural Influences in a Strategic Communication Process.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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