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 Post Shareholder Value. Zukuenftige Unternehmensfuehrungskonzepte nach dem Shareholder Value-Konzept
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Post Shareholder Value. Zukuenftige Unternehmensfuehrungskonzepte nach dem Shareholder Value-Konzept

автор Josef F.H.B. издательство Книга по Требованию Искусство управления в организации
Cтраниц 128        мягкая обложка       
Аннотация:Wenige Konzepte aus dem Feld der Unternehmensfuehrung haben in der wirtschaftlichen wie allgemeinen Offentlichkeit derartig weite Wellen gezogen, wie der Ansatz des Shareholder Value. Das vorliegende Buch begibt sich auf die Suche nach den Grundlagen des Ansatzes, und fasst die Kritik der letzten 20 Jahre hieran zusammen. Parallel hierzu entwickelte sich eine Opposition, welche sowohl die zu Grunde liegenden Annahmen des Konzeptes als auch dessen Konsequenzen fuer die Wirtschaftswelt kritisiert – Kritik, welche seit der Finanzkrise 2008 einen neuen Hoehepunkt erreichte. Woran soll sich effektive Unternehmensfuehrung orientieren? Stakeholder Value, Customer Value und das RAVE(TM)-Konzept. Roter Faden dieser Abhandlung ist dabei die Frage: Nach der definitiven Praegung des Begriffes in den 80er Jahren verzeichnete er einen Siegeszug in Theorie und Praxis, der jedoch nicht unumstritten ist. Darauf basierend stellt es dem Shareholder Value jene drei Ansaetze gegenueber, welche in juengster Vergangenheit als Alternativ-Konzepte forciert wurden:
Автор: Josef F.H.B.
Издательство: Книга по Требованию
Год:2010
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2415 руб
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Поиск: Post Shareholder Value. Zukuenftige Unternehmensfuehrungskonzepte nach dem Shareholder Value-Konzept
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
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