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 Crisis Communication at Kaupthing Bank. An Analysis
Наименование:

Crisis Communication at Kaupthing Bank. An Analysis

автор Malene N. издательство Книга по Требованию Другие общетехнические дисциплины
Cтраниц 68        мягкая обложка       
Аннотация:The purpose of the book is to analyse and uncover the crisis communication and reputation management strategies that Kaupthing Bank has applied in their crisis communication and furthermore, to discuss whether or not those findings correlate with the recommendations of the theorists. Finally, some recommendations for Kaupthing Bank’s crisis response will follow. When a crisis occurs, it will disturb the expectations of the organisation’s stakeholders, and trigger reactions that could threaten the relationship between the two and hence, harm the organisation’s reputation. The purpose of communication in a public relations context is to build and maintain a mutually beneficial relationship between an organisation and its stakeholders. This book contains an analysis of the crisis communication and crisis response strategies at the Icelandic bank, Kaupthing Bank hf. following its default in October 2008.
Автор: Malene N.
Издательство: Книга по Требованию
Год:2010
Цена:
2007 руб
Нет в наличии
Поиск: Crisis Communication at Kaupthing Bank. An Analysis
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Приемы комического в языке произведений П.Г....

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