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 How to Sell Dreams -. Principles of Luxury Fashion Brand Management
Наименование:

How to Sell Dreams -. Principles of Luxury Fashion Brand Management

автор Rebecca E. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 88        мягкая обложка       
Аннотация:Current changes in society, socio- and psycho-economic approaches as well as special features of the luxury textile industry provide a basis for the developed guidelines. Brand managers are challenged everday to keep up with the consumers' needs. Since the sector of luxury goods ranges from cars, to food and furniture, the book focuses on the textile sector of the luxury market. This book examines the characteristics and marketing principles regarding the management of luxury brands. The goal is to outline special characteristics and dynamics in the fashion industry and to develop practical implications for the strategic management of luxury fashion brands. This is especially true for such a demanding clientele as the luxury brand customers. The implications are shown by the six Ps in Marketing - Product, Price, Place, Promotion, People and Positioning.
Автор: Rebecca E.
Издательство: Книга по Требованию
Год:2010
Цена:
2007 руб
Нет в наличии
Поиск: How to Sell Dreams -. Principles of Luxury Fashion Brand Management
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Традиции народной баллады в творчестве английских романтиков (Кольридж, Вордсворт,...

Они также создают фольклорный колорит, песенную ритмичность, как в балладе В.Скотта «Девушка озер» ( he Lady of he Lake): Hu ma , res ! hy chase is do e; While our slumberous spells assail ye, Dream o , wi h he risi g su , Bugles here shall sou d reveille. Sleep! he deer is i his de ; Sleep! hy hou ds are by hee lyi g: Sleep! Hor dream i yo der gle How hy galla s eed lay dyi g. Эмоциональность и экспрессивность в балладах добавляет инверсия, довольно часто встречающаяся у романтиков. Например, в балладе «Семеро» (We are Seve ), инверсия также также придает высказыванию маленькой девочки интонацию живой речи, динамичность и некоторую доверительную простоту: wo of us i he church-yard lie, My sis er a d my bro her; A d, i he church-yard co age, I Dwell lar hem wi h my mo her. Повторяющиеся синтагмы в литературной балладе играли роль, аналогичную рефрену в фольклорной балладе, и в то же время отмеряли эмоциональные вехи, судорожные рыдания, естественно делящие фразу на ряд повторяющихся связных по смыслу единиц. Например, в «Старом моряке» Кольриджа: he ship was cheered, he harbour cleared, Merrily did we drop. Below he kirk, Below he hill, Below he ligh house op. или he ice was here, he ice was here, he ice was all arou d: I cracked a d growled, a d roared a d bowled Like oises i a swou d! Из примера видно, что использовался прием звукового параллелизма в сочетании с аллитерацией фольклорной традиции.
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