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 Competitive Strategy in the Supply Chain. The Inter-relationship between Product Nature, Supply Chain Strategy, and Business Performance
Наименование:

Competitive Strategy in the Supply Chain. The Inter-relationship between Product Nature, Supply Chain Strategy, and Business Performance

автор Sonia M. издательство Книга по Требованию Экономическая теория
Cтраниц 300        мягкая обложка       
Аннотация:As a result of this trend the traditional way of determining a strategy within a firm has come into question. In particular, the potential power of developing hybrid strategies that are responsive to the changing dynamics of the marketplace is highlighted. This book sheds new light on the determination of an appropriate supply chain strategy that will be of value to both academic researchers and management practitioners alike. This book reviews the role of product demand characteristics (using Fisher’s (1997) four-cell model as the framework) in the determination of supply chain strategy, and the subsequent impact on firm performance. As market globalization and technological change accelerate, competition between firms has migrated from a focus on the individual firm to networks of firms operating as trading partners within a chain of supply. The concept of supply chain strategy has consequently been developed.
Автор: Sonia M.
Издательство: Книга по Требованию
Год:2008
Цена:
3233 руб
Нет в наличии
Поиск: Competitive Strategy in the Supply Chain. The Inter-relationship between Product Nature, Supply Chain Strategy, and Business Performance
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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