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 SUSTAINABLE FUTURE?. Environmental Impacts on Market Strategies of the European Automotive Industry
Наименование:

SUSTAINABLE FUTURE?. Environmental Impacts on Market Strategies of the European Automotive Industry

автор Thomas S. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 168        мягкая обложка       
Аннотация:This is the basis to discuss environmental impacts which might bear exciting challenges for market strategies. The conservation of the environment as a public good is worked out. This book describes the intents of environmental impacts on market strategies of the European automotive industry. The strategic relevance is discussed on the background of growth and competition strategies. After having looked at the historical developments, the author describes environmental impacts which results in corporate rethinking, creating green products and a green marketing challenge. Especial the responsibility of the peoples of the world, the necessity of a consumer rethinking, and the rethinking of consumption patterns are major assigned duties of our generation. “It is always the right time to start an alteration – but better do it today than tomorrow! ” Against the background of the literature in deep specialities of growth and competition strategies are pointed out. The macro and micro environment of the European automotive industry is described and analysed by using the PEST-analysis and Michael Porter’s model of “FIVE-FORCES” affecting an industry.
Автор: Thomas S.
Издательство: Книга по Требованию
Год:2008
Цена:
2783 руб
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Поиск: SUSTAINABLE FUTURE?. Environmental Impacts on Market Strategies of the European Automotive Industry
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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Дипломная работа: Выставка как PR-технология в формировании эстетических вкусов и потребностей...

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