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 Price Points and Thresholds in Retail Food Demand. Testing Methods and Procedures
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Price Points and Thresholds in Retail Food Demand. Testing Methods and Procedures

автор VENKAT V. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 84        мягкая обложка       
Аннотация:Traditional demand analysis failed to account for demand irregularities and often result in specification bias. In a theoretical framework, demand irregularities can be explained using the concept of price points and price thresholds. The primary contribution of this work is the development of a feasible method by which price points can be rigorously identified and incorporated into demand systems. Presence/absence of price points and price thresholds directly impact the profitability of the retailers. Retailers are constantly forced to make strategic decisions regarding the frequency and magnitude of price and quantity discounts. Demand studies have established that consumer response to food retail price and quantity discounts produce demand irregularities. Methods and findings of this study are useful to both private and public sector demand policy analysts.
Автор: VENKAT V.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: Price Points and Thresholds in Retail Food Demand. Testing Methods and Procedures
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Работа над английскими текстами "Prices and markets", "Price and...

На валютном рынке покупатели и продавцы отделены тысячами миль, но знают то, что случается в рынке, столь же полно, и легко проведут сделку, как будто участники находятся в одной комнате. 8. We are all familiar wi h he ope a d covered marke s i he ce res of our ow s, bu i he modem world he word 'marke ' has a much wider mea i g. Мы все знакомы с открытыми и крытыми рынками в центрах наших городов, но в современном мире у слова 'рынок' есть намного более широкое значение. 9. his is par icularly rue of he more impor a primary produc s such as rubber, i , copper, a d oil, a d of he basic foods uff's such as mea , whea , sugar, ea, a d coffee. Это особенно верно для более важных первичных продуктов, таких как каучук, олово, медь, и нефть, и основных продуктов питания, как мясо, пшеница, сахар, чай, и кофе 10. owadays prac ically all excha ges represe a excha ge of goods a d services for mo ey, a d prices i erms of mo ey are he marke value of he hi gs hey buy. В настоящее время фактически все обмены представляют обмен товарами и услугами за деньги, и цены в денежном выражении - рыночная стоимость вещей, которые они покупают. 11. he eco omic wor h of value of a good ca o ly be measured i some ki d of marke ra sac io which reveals he value of he good i erms of wha is offered i excha ge for i .
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