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 Consumer behaviour in an online shopping environment. Effects and interactions
Наименование:

Consumer behaviour in an online shopping environment. Effects and interactions

автор CARLOTA L. издательство Книга по Требованию Экономическая теория
Cтраниц 536        мягкая обложка       
Аннотация:The overall goal of this book is focused on the analysis of the impact of online store design on consumer specifically, affective, cognitive and behavioural responses within a virtual environment. Based on these theoretical foundations, through the creation of a web tool as a methodological basis for the development of the empirical analysis of this research, an experimental study between subjects 2x2x2 was developed in order to discuss the impact of three web elements of online environment (navigational structure, music and animations of products) on consumer internal states (cognitive, affective and satisfaction) and behavioural responses (approach responses, web-duration visit, products and money-bought). As overall results, positive and significant differences between the groups object of experimentation were obtained with regard to the effects of independent variables mentioned on dependent variables of the model. In addition, we examined the mediator effect of three covariables (involvement, atmospheric responsiveness, and perceived risk) between analyzed webmospheric tools and consumer responses.
Автор: CARLOTA L.
Издательство: Книга по Требованию
Год:2008
Цена:
3233 руб
Нет в наличии
Поиск: Consumer behaviour in an online shopping environment. Effects and interactions



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