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 Anticipated Emotions Matter. Horse-Race Bettors Rely on More than Expected Values
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Anticipated Emotions Matter. Horse-Race Bettors Rely on More than Expected Values

автор Jeremy J. S. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 48        мягкая обложка       
Аннотация:Because well-established marketing and economic theory generally assumes that consumers seek a net positive return from marketplace transactions, the value associated with gamblers’ repeated wagers must not be captured solely by the probabilities and values associated with betting outcomes. We theorize that imagined outcomes, provoked by anticipated emotions, entail the completive value not recognized by traditional expected utility calculations. In gaming contexts with uncertain outcomes, the majority of bettors understand that positive returns on their wagers, over time, are beyond reach. Our empirical results validate this precursory model, and thus a dual-process theory, in a horse- race betting context. To explore this possibility, we develop and test a dual- process model that links select cognitive factors– luck-oriented locus of control and personal expertise–and emotive factors–anticipated regret and anticipated elation–to willingness to incur uncertainty–in the form of betting on long shots.
Автор: Jeremy J. S.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: Anticipated Emotions Matter. Horse-Race Bettors Rely on More than Expected Values
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
U.S. Culture

Because suburbs emphasize family life, suburba areas also place a grea er emphasis o school a d o her family-orie ed poli ical issues ha more demographically diverse ci ies. A heir mos i e se levels, desire for privacy a d fear of crime have led o he developme of ga ed suburba commu i ies ha keep ou hose who are o wa ed.Despi e he grow h of suburbs, America ci ies have mai ai ed heir s a us as cul ural ce ers for hea ers, museums, co cer halls, ar galleries, a d more upscale res aura s, shops, a d books ores. I he pas several decades, ci y popula io s grew as you g a d re dy professio als wi h few or o childre sough ou he cul ural possibili ies a d he diversi y o available i he suburbs. Housi g ca be expe sive a d difficul o fi d i older ci ies such as ew York; Bos o , Massachuse s; a d Sa Fra cisco, Califor ia. o cope, ma y ci y dwellers res ored older apar me buildi gs a d houses. his process, called ge rifica io , combi es he America desire for he la es ech ology wi h a ewer apprecia io for he classic a d vi age.Ma y poorer America s ca o afford homes i he suburbs or apar me s i he ge rified areas of ci ies. hey of e rely upo federal housi g subsidies o pay for apar me s i less-desirable areas of he ci y or i public housi g projec s.
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