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 Beyond Green Marketing. New Approaches for a possible Implementation of Sustainability in Marketing
Наименование:

Beyond Green Marketing. New Approaches for a possible Implementation of Sustainability in Marketing

издательство Книга по Требованию Собственное дело. С чего начать предпринимательскую деятельность
Cтраниц 108        мягкая обложка       
Аннотация:Thus the buzzword sustainability respectively sustainable development persuades in industry and economy. Consequently it is intrinsic to set up strategies and to develop operational instruments for implementing sustainability in commercial marketing. Approaches such as Corporate Social Responsibility prevail on the normative level in enterprises to become state of the art. The recent situation of the macroenvironment demands from enterprises to act as a good fellow citizen. Right here this study begins. A consumer typology and a market research combined with examples of diverse industry sectors clarify the transfer from theory to business application. Anyway the concept of integral sustainable marketing-management is still in its infancies. It aims at pointing out approaches for a sustainable oriented marketing which is based on conventional eco marketing.
Издательство: Книга по Требованию
Год:2008
Цена:
2007 руб
Нет в наличии
Поиск: Beyond Green Marketing. New Approaches for a possible Implementation of Sustainability in Marketing
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Особенности организации менеджмента в Японии

За эти годы японцы не только сумели в корне изменить свою традиционную организацию системы управления, но и включить в нее целесообразные элементы американского менеджмента в той мере, в какой они соответствовали системе их культурных ценностей, а также получить соответствующую «отдачу»: рост валового национального продукта, крепкую йену, захват рынков и т. п. Поэтому в данном реферате будут рассматриваться особенности организации менеджмента в Японии. I roduc io Japa ese experie ce already ac ively s udy a lo of years worldwide. A d ac ively s udy i i he i dus rial developed cou ries. A d i is a ural. Jus he much k owi g how chiefs wa o u ders a d: how i was possible o reach ha is amed oday as Japa ese “wo der”; wi h wha help of me hods, due o wha approaches he Japa ese ma agers provide produc io of quali a ive produc io a d services; wha me hods allow hem do i fas , cheap; wha a d how he Japa ese do o grasp all ew a d ew seller's marke s? A d i is i eres i g ha all hose fea ures of ma ageme , which are oday subjec of s eadfas lear i g, represe resul of ac ivi y of he Japa ese ma agers for ra her shor period - af er he 1945.
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