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 Media Diversity in Public and Commercial Broadcast Television in the U. S. Communication Policy and Public Interest.
Наименование:

Media Diversity in Public and Commercial Broadcast Television in the U. S. Communication Policy and Public Interest.

автор Kim M.G. издательство Книга по Требованию Экономическая теория
Cтраниц 124        мягкая обложка       
Аннотация:Despite its significance, one major hindrance is linked to conceptual disagreement, which in turn complicates diversity assessment as well as adequate implementation of the policy. And still, the concept remains problematic in the face of scholars' continual grappling to define it. Responding to the issue, the study explored the policy effectiveness within the notion of the First Amendment conflict, and assessed media diversity in both the public and commercial broadcast television industries. With the analysis, the study contributes to establishing consistent public interest criteria to guide policy objectives in the relevant media industries. The employment of multi-measure methods will allow a more comprehensive schematic assessment of media diversity, necessary for corresponding to the current complexity of media diversity. Promoting media diversity in a society is imperative for the social benefits that allow citizens to make informed decisions through exposure to a broad range of viewpoints.
Автор: Kim M.G.
Издательство: Книга по Требованию
Год:2008
Цена:
2415 руб
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Поиск: Media Diversity in Public and Commercial Broadcast Television in the U. S. Communication Policy and Public Interest.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
PR-управление коммуникацией в конфликте (методологические...

Написание этого термина встречается в русских текстах в шести вариантах: public rela io s, Public Rela io s, паблик рилейшнз, Паблик Рилейшнз и, наконец, аббревиатура PR и ПР, причем обе аббревиатуры читаются одинаково «пи-ар», то есть даже русскому графическому образу соответствует англоязычное произношение. На наших глазах в монографиях и статьях, посвященных теории и практике воздействующей коммуникации, избирательным технологиям, сфере связей с общественностью, маркетингу и рекламе разворачивается настоящая борьба за графический образ и грамматические характеристики этого нового термина: одни авторы последовательно отстаивают кириллическое написание, другие — написание латиницей, одни специалисты настойчиво присваивают этому термину грамматические характеристики множественного числа (например: «политические PR», «отечественные PR», «ПР являются.»), другие — грамматические характеристики единственного числа мужского или даже женского рода (например: «PR помогает.», «. функционирует ПР», «ПР должна.», «PR является.»), третьи сознательно избегают использовать этот термин в таких синтаксических контекстах, в которых необходимо указывать его род и число (например, вместо «PR помогает/ют» используется конструкция типа «мероприятия PR помогают» и т.п.). Впрочем, нередки и случаи явного разнобоя в использовании этого термина в пределах одной статьи или книги.
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