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 A Strategic Planning Approach Managing Tourist Service Quality in the Airline Industry.
Наименование:

A Strategic Planning Approach Managing Tourist Service Quality in the Airline Industry.

автор Druzhkova S.G. издательство Книга по Требованию Искусство управления в организации
Cтраниц 220        мягкая обложка       
Аннотация:This book, therefore attempts to break new ground by developing a novel service quality management tool called TNE-Matrix to achieve the airline service quality excellence. This is a highly readable book, aimed at experts, practitioners and researchers in the fields of tourism strategic planning and service quality, scientists, post-graduate students and all of those who are aiming to improve their skills in the profession. However, prior to the author' s pilot study, no empirical study has been performed to test the relationship between using strategic planning tools and meeting tourists' needs and expectations in the Egyptian airline sector. A practical solution for enhancing the delivering process of TSQ was provided through applying the proactive perception strategy prototype. Collected data supported all hypotheses put forward in terms of the applicability of TNE-Matrix. This book sets out the basics of delivering tourist service quality in the context of airline industry in Egypt. Since service quality is significant factor for airlines, research related to service quality and tourist satisfaction in the airline industry has been growing.
Автор: Druzhkova S.G.
Издательство: Книга по Требованию
Год:2010
Цена:
3233 руб
Нет в наличии
Поиск: A Strategic Planning Approach Managing Tourist Service Quality in the Airline Industry.


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


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