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 Customer and Price Mapping Methods Comparative Analysis in Retail.
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Customer and Price Mapping Methods Comparative Analysis in Retail.

автор Mudassir H.K. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 56        мягкая обложка       
Аннотация:It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The book should be especially useful to the professionals and students from marketing field and particularly those having interest in retail sector or attached to retail sector in any way. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. Indian Retail Industry is growing at a fast pace. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The analysis is based on customer mapping and price mapping of both stores. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition.
Автор: Mudassir H.K.
Издательство: Книга по Требованию
Год:2011
Цена:
1877 руб
Нет в наличии
Поиск: Customer and Price Mapping Methods Comparative Analysis in Retail.
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Оценка частных выгод владения пакетом акций

Во втором случае реальные возможности контроля увеличиваются для такого акционера. Например, если он владеет 20% акций и при этом оставшаяся их часть распылена на множество мелких пакетов (значительно меньших 20%), то этот акционер фактически становится главным, а его пакет - контрольным. Именно потому, что мы приравниваем портфель во втором случае к контрольному, надбавку к цене за этот контроль стоит установить в размере 50% (аналогично максимальной цене контрольного пакета в предыдущем разделе). При последнем варианте акционер получает в распоряжение фактически все АО и абсолютный контроль над ним. За такую власть приходится платить значительно больше, и в данном случае надбавка за контроль увеличивается на 100%. Все вышесказанное подводит к следующей составляющей нашей формулы - обозначим ее как D - dispersio (распыление). Альтернативная цена Как ограничивающий фактор роста цены контрольного пакета выступает минимальная альтернативная цена (MAP - mi imal al er a ive price). То есть цена, за которую инвестор сможет получить аналогичные выгоды. Как это ограничение работает? Предположим, у какого-либо лица в собственности находятся два завода, соединенные не принадлежащей ему железной дорогой.
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