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 Determinants of Motion Picture Success. An empirical investigation over the most successful movies of the last years
Наименование:

Determinants of Motion Picture Success. An empirical investigation over the most successful movies of the last years

автор Sebastian G. издательство Книга по Требованию Экономическая теория
Cтраниц 96        мягкая обложка       
Аннотация:Based on findings of current studies success factors are evaluated according to the strength of their impact on a movie' s success. After- wards, path analysis is run in order to test interrelationships between the most significant determinants. This reference book is for aspiring film- makers, film journalists, critics and marketing researchers. It is suitable as a starting and base point and serves furthermore as decision aid for senior management tasks in film production and marketing. This book provides: *a detailed overview of all relevant success factors that have been studied to date; *a concise, but easy to understand insight into latest studies on motion picture success and *worldwide unique and exclusive findings about the mode of action of word of mouth with movies. The author, Sebastian Grosse, set himself the ambitious goal to answer the following question: Despite numerous studies that try to explain the success of motion pictures, the question what really makes a movie successfully remains. Thus far, an unambiguous answer does not exist. What are the most influential key determinants for the success of a motion picture and how does word of mouth incorporate into them?
Автор: Sebastian G.
Издательство: Книга по Требованию
Год:2010
Цена:
1922 руб
Нет в наличии
Поиск: Determinants of Motion Picture Success. An empirical investigation over the most successful movies of the last years
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Социальное объявление развития english

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