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 Research Methods and Analysis for Business Studies
Наименование:

Research Methods and Analysis for Business Studies: a holistic approach. Introduction to Research, Research Design, Research Proposal, Data Collection and Sampling, Survey, Case Study, and Scientific Research Report Writing

автор Green M. издательство Книга по Требованию Экономическая теория
Cтраниц 152        мягкая обложка       
Аннотация:He covered Introduction to Research, The Research Design, The Research Proposal, Data Collection and Sampling, Survey Research Method and Analysis, Case Study Research Method and Analysis, and Scientific Research Report Writing Firstly, the author used chapter-wise but holistic approach of presentation. Two things are new in this monograph on research methods.
Автор: Green M.
Издательство: Книга по Требованию
Год:2010
Цена:
2313 руб
Нет в наличии
Поиск: Research Methods and Analysis for Business Studies: a holistic approach. Introduction to Research, Research Design, Research Proposal, Data Collection and Sampling, Survey, Case Study, and Scientific Research Report Writing


ДОСТИГ ЦЕЛИ, А СЧАСТЬЕ НЕ НАСТУПИЛО?


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Перед маркетингом стоят следующие задачи: —изучать рынок, спрос, вкусы и желания потребителей; — приспосабливать отраслевые индустрии к этим требованиям, выпускать товары и предлагать услуги, отвечающие этим потребностям; — воздействовать на рынок и общественный спрос в интересах предприятий. Задачи маркетинга определяют его основные функции: — комплексное изучение рынка и направлений маркетинговой деятельности; — планирование ассортимента товаров и услуг; — формирование спроса, организация рекламы и мероприятий по стимулированию сбыта; — планирование сбытовых операций; — управление товародвижением; — организация до и послепродажного обслуживания потребителей; — формирование ценовой политики предприятия. В принципе все имеющиеся функции могут быть сведены к двум группам функций: аналитической (информационной) и управленческой. Маркетинговые исследования Маркетинговые исследования — это систематический сбор, регистрация и анализ данных о проблемах, связанных с маркетингом продуктов и услуг. Область применения МИ практически не ограничена, поэтому можно выделить виды исследований, наиболее часто встречающиеся в практике исследований рынка услуг: исследование рынка (Marke research); исследование сбыта (Sales research); экономический анализ (Busi ess eco omics); исследование рекламы (Adver isi g research); исследование потребительских свойств товаров (продуктов) (Produc research); мотивационный анализ (Mo iva o 's research).
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