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 Mental Accounting bei selbststaendigen Steuerzahlern. Eine qualitative Untersuchung von Mental Accounting als psychologisches Kontstrukt mit speziellem Fokus auf die Einkommensteuer
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Mental Accounting bei selbststaendigen Steuerzahlern. Eine qualitative Untersuchung von Mental Accounting als psychologisches Kontstrukt mit speziellem Fokus auf die Einkommensteuer

автор Wolfgang R. издательство Книга по Требованию Энергетика. Электротехника
Cтраниц 184        мягкая обложка       
Аннотация:Das psychologische Konstrukt Mental Accounting bei steuerzahlenden Selbststaendigen ist zentrales Thema der vorliegenden Arbeit. Durch qualitative Interviews soll dazu beigetragen werden, die Luecke im Bereich der Forschung des Mental Accountings zu schliessen. Das Augenmerk liegt dabei in erster Linie auf dem wissenschaftlich fundierten Nachweis von Mental Accounting und in zweiter Linie auf der Erhebung der Einstellung zum Steuerzahlen. Empirisch qualitativer Forschung folgend wurden dreissig Selbststaendige interviewt, wobei der Schwerpunkt auf den Berufssparten der Immobilienmakler und Grafiker lag. Die Ergebnisse erbringen den Nachweis, dass das psychologische Konstrukt Mental Accounting von steuerzahlenden Selbststaendigen angewendet wird und tragen dazu bei – im Sinne der kognitiven Psychologie – die Gedankengaenge selbststaendiger Steuerzahler besser zu verstehen.
Автор: Wolfgang R.
Издательство: Книга по Требованию
Год:2011
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Поиск: Mental Accounting bei selbststaendigen Steuerzahlern. Eine qualitative Untersuchung von Mental Accounting als psychologisches Kontstrukt mit speziellem Fokus auf die Einkommensteuer
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