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 Electronic Marketing Practises in Developing Countries. The case of Egyptian business enterprises
Наименование:

Electronic Marketing Practises in Developing Countries. The case of Egyptian business enterprises

автор Hatem E. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 232        мягкая обложка       
Аннотация:It aims to test a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing in developing countries (Egypt). This work builds on previous research in the fields of E-marketing and adds to the relatively limited empirical research that has been conducted on E-Marketing in an Egyptian business context. It addresses some research gaps in the field, particularly in terms of the factors affecting E- Marketing adoption. In terms of contribution to knowledge, this book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by Egyptian business enterprises. The major aims of this book are to analyse the current practises of Electronic Marketing (E- Marketing) by Egyptian business enterprises, the different factors affecting the adoption of E- Marketing as well as the different forms, implementation levels and tools of E-Marketing used by these enterprises.
Автор: Hatem E.
Издательство: Книга по Требованию
Год:2011
Цена:
3057 руб
Нет в наличии
Поиск: Electronic Marketing Practises in Developing Countries. The case of Egyptian business enterprises
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
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