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 Do Small Enterprises study Competitors?. A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises
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Do Small Enterprises study Competitors?. A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises

автор Arie B. издательство Книга по Требованию Маркетинг в рекламе. Коммуникативная и интегративная сущность кампаний
Cтраниц 348        мягкая обложка       
Аннотация:SEs with strong or stable relative market positions improve their market positions with their developed absorptive capacities, whereas SEs with weak relative market positions do not. The study' s implication for practice are the 3 ‘best practice' competitor study recommendations sets relative to the 3 SE relative competitive market position categories. SEs with strong positions place a low importance on competitors, but SEs with weak positions place a high importance on competitors. The research discovered hitherto unknown and unexpected relationships between the competitor study activities of small enterprises, SEs, and their relative competitive market positions. It develops new theory, and presents best competitor study practices. It has used a cross-sectional qualitative multi-case study analysis methodology to study the competitor study practices of 7 very different small Dutch business-to-business enterprises. Unexpectedly, these weak SEs are also responsible for most of discovered unethical and illegal competitor data collection practices. This unique Doctorate thesis addresses the knowledge gap regarding competitor study practices in small enterprises.
Автор: Arie B.
Издательство: Книга по Требованию
Год:2011
Цена:
3057 руб
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Поиск: Do Small Enterprises study Competitors?. A Case Study Analysis of the Competitor Study by Dutch Business-to-Business Small Enterprises
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Концепт "город" в цикле рассказов Дж.Джойса...

Но есть шум от транспорта и толп людей. Днём город живёт, он динамичен и стремителен, как любой крупный город. Однако в « he Boardi g House» прямо говорится о размерах города: Dubli is such a small ci y: every o e k ows every o e else's busi ess. Ситуация, когда все друг друга знают, скорее характерна для he village. Конечно, это замечание одного из героев явно преувеличено, но рациональное зерно в нём есть: Дублин не велик даже по европейским меркам, поэтому нельзя говорить о том, что он утратил все связи с he village. В следующем отрывке из того же рассказа противопоставление города Джойса другим европейским городам манифестируется в диалоге: — O, well, said Mr Bar ell D'Arcy, I presume here are as good si gers oday as here were he . — Where are hey? — asked Mr Brow e defia ly. — I Lo do , Paris, Mila , said Mr Bar ell D'Arcy warmly. — I suppose Caruso, for example, is qui e as good, if o be er ha a y of he me you have me io ed. В светском разговоре противопоставляется Дублин и признанные европейские культурные центры (Lo do , Paris, Mila ). Это означает некоторый провинциальный характер города Джойса, его вторичность по отношению к достижениям передовых городов.
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