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 Consumer Attitudes towards Pricing Strategies Used By Western Union. A Case Study of Afro-Caribbean and Asian Consumer's behavior
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Consumer Attitudes towards Pricing Strategies Used By Western Union. A Case Study of Afro-Caribbean and Asian Consumer's behavior

автор CHETAN D. издательство Книга по Требованию Книги
Cтраниц 152        мягкая обложка       
Аннотация:The book has mainly focused on, whether pricing strategies of the Western Union is ethical or not as per the specific region and as compare to market. The Western Union case was concluded with interesting and unexpected findings. Western Union have many loyal customers, reason for loyalty is might be a different from the company point of view. This kind of case study help management student to understand different concept of customer behavior and their attitudes in different situation. This book is about the in-depth investigation of Asian, African and Caribbean customers' attitudes towards pricing strategies used by remittance industry. Hence, Basic reasons are different. Moreover, the book is mainly focus about the academically untouched 'Remittance Industry' and its market leader – Western Union. The case study includes the deeply investigation about the customers attitudes towards marketing and pricing strategies of the Western Union that mainly focus Asian, African and Caribbean customers segments in UK. Well, 'Customers are the King of Market'. However, the company for their consumption easily influences them.
Автор: CHETAN D.
Издательство: Книга по Требованию
Год:2010
Цена:
2279 руб
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Поиск: Consumer Attitudes towards Pricing Strategies Used By Western Union. A Case Study of Afro-Caribbean and Asian Consumer's behavior
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