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 Perceived risks associated with premium private label brands. An investigation into the South African grocery sector
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Perceived risks associated with premium private label brands. An investigation into the South African grocery sector

автор Justin B. издательство Книга по Требованию Книги
Cтраниц 60        мягкая обложка       
Аннотация:Based on the literature, a model was developed and tested using Partial Least Squares analysis. This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. The results indicate that functional and time risk both negatively influence consumers' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.
Автор: Justin B.
Издательство: Книга по Требованию
Год:2010
Цена:
1893 руб
Нет в наличии
Поиск: Perceived risks associated with premium private label brands. An investigation into the South African grocery sector
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Private label: золотое дно?

Маркетологи и бренд-менеджеры компаний- производителей не «спят». Покупка «не бренда» того же сока на работу, ребенку в школу или к празднику, вряд ли произойдет- будет мешать психологический фактор. Даже самый рачительный покупатель, не любит выглядеть чрезмерно экономным. Но путь к сознанию потребителя владельцами priva e labels, уже проложен, и он будет все шире и короче. Мировая практика Сейчас в Америке и Европе успех priva e label можно констатировать, как свершившийся факт. Доля продаж в процентном соотношении может достигать уровня 30-40 %, и по прогнозам в отдельных сетях ее можно довести до 60-80 %. Те же европейские покупатели хотят видеть все больше и больше товаров priva e label в сетях, к которым они привыкли. Если раньше владельцы сетей размещали заказы производителям на продукцию low сегмента, то сейчас она выпускается и в middle, и даже в premium.Ситуация стала настолько уникальной, что последние полтора-два десятилетия регулярно проводятся выставки Priva e label, во Франции и Голландии. На них участники обмениваются опытом и разработанными технологиями в области маркетинга и менеджмента для данной области. Это иллюстрирует нам значительность данного направления в бизнесе.
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