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 Cross-Cultural Competence. A key to business success in India?
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Cross-Cultural Competence. A key to business success in India?

автор Elsa T. издательство Книга по Требованию Книги
Cтраниц 72        мягкая обложка       
Аннотация:With a society so multifaceted and rooted in ancient traditions, yet highly globalised and modern, India is often giving western businesses mixed messages. Finally it invites the reader to a way of understanding how we can use cross-cultural competence as, not only an advantage but as a key to business success in India. It presents a recent study of Swedish businesses in India and in- depth interviews with the Swedish managers as well as the observations from a two-month field study in a Swedish multinational company in Bangalore. This study analyzes the critical role that cross-cultural competence has for western managers in India in reaching for organizational goals. This book goes beyond cultural stereotyping and seeks to embrace the paradoxes and the complexity of the Indian culture and describe it through a new perspective.
Автор: Elsa T.
Издательство: Книга по Требованию
Год:2010
Цена:
1893 руб
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Поиск: Cross-Cultural Competence. A key to business success in India?
НОВЫЙ ГОД СИМВОЛ 2013 ГОДАУКРАШЕНИЯ
КАРНАВАЛ НА НОВЫЙ ГОД РАСПРОДАЖА
Ортомолекулярная медицина Orthomol Устрание причин заболеваний. Ортомоль это новый метод для лечения и профилактики болезней. Orthomol - ортомолекулярная медицина.
Современная система бизнеса

Если хотя бы на один из этих вопросов не находится положительного ответа, бизнесом заниматься не стоит, ибо вместо осмысленного и успешного бизнеса начинающий предприниматель обязательно получит «mo key busi ess» («мартышкин труд») - бессмысленную и бесцельную имитацию деловой активности. В дальнейшем, отвечая на вопросы «что?» и «как?», субъекты предпринимательского бизнеса очерчивают содержание и технологии деловой деятельности, к которой они намереваются приступить, убедившись в том, что их предпринимательские миссии определены правильно. Отвечая на вопросы «с кем?» и «против кого?», предприниматели очерчивают круг представителей внешнего окружения, с которыми они планируют вступить либо в партнерские отношения, либо в отношения конкуренции. Обычно предприниматели стараются ответить на подобные вопросы, формируя свои стратегические бизнес-планы. Такие бизнес-планы являются важным инструментом воплощения предпринимателями полученных представлений о собственной предпринимательской миссии. В процессе их составления каждый предприниматель тщательно анализирует собственный ППК, изучает конкурентов, формулирует стратегические и тактические цели бизнеса, которые должны соответствовать запросам рынка.
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